Lotte Hi-Mart is launching a pre-order promotion for Samsung's new foldable phone, the Galaxy Z8 series (Fold 8, Fold 8 Ultra, Flip 8), offering benefits worth up to 1.4 million won.
The promotion will run until August 3 at offline stores and the official online shopping mall, Lotte Hi-Mart announced on July 24.
This pre-order combines a 'partner card discount' and 'cash compensation for used phones' to significantly reduce the burden of the device's retail price.
Customers purchasing both unlocked and carrier models will receive a basic reward of 10,000 L.POINTS. By paying with partner cards such as the Lotte Partner Class Card or Lotte Partner Mobile Card, customers can receive additional cashback based on the purchase amount, totaling discounts worth up to 640,000 won and interest-free installment plans (up to 5-24 months).
Utilizing the 'cash compensation for used phones' program can further enhance the benefits. Compensation amounts vary based on the model and condition of the returned device, with up to 780,000 won available for returning a Galaxy Fold 6 (256GB).
Additionally, for older Galaxy Z and S series models, Lotte Hi-Mart offers a 'highest price buyback guarantee' that compensates the difference in case the compensation amount is lower than that offered by competitors, with combined card discounts and used phone compensation potentially reaching up to 1.4 million won in actual purchase benefits.
As the premium foldable phone market matures and device prices rise due to the integration of artificial intelligence (AI) features, electronics retailers and distribution channels are emphasizing 'used phone compensation' and 'long-term care services' to capture initial demand. This strategy aims to lower the barriers for existing customers to upgrade their devices while bundling after-sales support to enhance customer retention.
Lotte Hi-Mart has also significantly strengthened its after-sales service competitiveness. Starting July 28, the company will introduce an upgraded 'Mobile Care Service' that expands coverage from the previous two-year limited damage protection. Customers who enroll in this service when purchasing the Galaxy Z8 series will receive comprehensive protection for up to three years against damage, loss, theft, battery replacement, and financial fraud. The service will also support enrollment in Samsung's 'New Galaxy AI Subscription Club.'
Lee Eon-seok, head of Lotte Hi-Mart's smart appliance division, stated, "We have prepared various discount benefits available only at Lotte Hi-Mart for those who have been waiting for the new Galaxy products. We hope customers take advantage of the pre-order to experience the new Galaxy products with great benefits as soon as possible."
* This article has been translated by AI.
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