Starbucks Korea has launched a new Coco Frappuccino product and kicked off its summer season promotions.
On the 27th, the company announced the release of the 'Red Bean Matcha Coco Frappuccino' to celebrate its anniversary. The Coco Frappuccino line features iced beverages made with a coconut base, gaining attention in the global beverage market.
First introduced in 2024, the flagship 'Grapefruit Mango Coco Frappuccino' has surpassed cumulative sales of 6.7 million cups, ranking first in the Frappuccino category. Last month, the 'Pineapple Blue Coco Frappuccino' was also launched and is currently ranked second in sales within the category.
The newly introduced Red Bean Matcha Coco Frappuccino combines sweet red bean, organic Jeju matcha, and pearl toppings, designed as a premium dessert concept. Alongside this new product, a variety of summer iced beverages will be available, including the Apricot Joyful Medley Shaken Tea, Pink Peach Coconut Refresher, and Coco Cold Brew.
In celebration of its 27th anniversary, Starbucks will host customer events under the theme 'Welcoming you, Always' for about four weeks. Starting from the 27th, customers who purchase over 25,000 won, including handcrafted beverages, will receive a tote bag featuring an illustration of the first Starbucks store in Korea, located in Ewha. Following this, limited sales of Bearista miniature keychains and giveaways of Bearista name tags and mesh mini bag keychains will be introduced sequentially. From the 27th to August 2, a 20% discount will be offered on 31 types of summer season goods.
Starbucks Rewards members will receive a coupon for a free tall-sized iced Café Americano, iced Café Latte, or iced Vanilla Latte, as well as a 30% discount coupon for food items. Existing members received their coupons on the 8th, while new members who join by the 31st will receive their coupons the following day. The coupons are valid until August 14.
Choi Hyun-jung, head of Starbucks' food and beverage development, stated, "We have prepared a rich lineup of iced beverages, from Frappuccinos to cold brews, to help cool down the summer heat. We will continue to develop menus that consider global trends and customer preferences."
Previously, Starbucks introduced four summer season beverages last month, including the Pineapple Blue Coco Frappuccino, Light Yuzu Lemon Blended, Sea Salt Caramel Cold Brew, and Sea Salt Foam Black Tea.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.