SK Telecom is expanding its offerings for running enthusiasts with new wearable devices and promotions.
On August 2, SK Telecom announced the launch of Garmin's Forerunner 70 and Forerunner 265 GPS running smartwatches, as well as Shokz's OpenRun Pro bone conduction headphones.
These products will be added to the list of devices eligible for the 'smart device installment discount' available to customers on the 'Best Max', 'Best Pro', 'Best 109', and 'Direct 5G 76' plans.
SK Telecom will also serve as the main sponsor for the '2026 Infinite Challenge Run in Gyeongju' event, scheduled for September 19. Customers who purchase the Galaxy Z Fold 8 Ultra, Galaxy Z Fold 8, or Galaxy Z Flip 8 from SK Telecom can enter a lottery for participation tickets. The event runs until August 31 on the SK Telecom promotion website, with a total of 2,000 tickets (two per winner) to be awarded through the lottery.
This year's Infinite Challenge Run will feature a 'Sunset Run' concept, taking place in Gyeongju's historical and cultural spaces. In addition to the existing 10 km course, a new half-course has been introduced. Participants can also enjoy a performance featuring 'Infinite Challenge' cast members, including a stage by Park Myung-soo and Jessica.
SK Telecom plans to further expand benefits for runners through the 'RunMate' program, aiming to partner with running-focused brands and continuously introduce products and services that support athletic experiences.
Yoon Jae-woong, head of SK Telecom's Product & Brand Division, stated, "We will continue to strive to provide differentiated experiences for our runner customers."
* This article has been translated by AI.
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