Samsung Electronics will conclude pre-sales for its next-generation foldable smartphones, the Galaxy Z Fold8 Ultra, Fold8, and Flip8, today at 11:59 PM. The pre-sale has been deemed a success, with over half of the customers in their 20s and 30s, indicating strong interest from younger consumers.
According to industry sources, the pre-sales began on July 28 through Samsung.com. Major Samsung stores in Seoul, including locations in Gangnam and Hongdae, have posted notices to inform customers about the end of the pre-sale period.
Samsung reported that more than 50% of pre-order customers are in their 20s and 30s, highlighting the growing importance of this demographic in the foldable phone market.
The most popular model among this age group was the Galaxy Z Fold8, which offers the portability of a standard smartphone when closed and a tablet-sized display when opened, catering to the needs of young consumers who enjoy short-form content, webtoons, and gaming.
Color preferences were also notable, with the Fold8's cream color being the most popular, followed by the Samsung.com exclusive pistachio and the signature lavender. The Fold8 Ultra saw high demand for its graphite and online-exclusive green shadow colors, while the Flip8 was favored in mint, cream, and pink.
The success of the pre-sale can also be attributed to attractive purchase incentives. Customers who ordered the 256GB model during the pre-sale received a complimentary upgrade to the 512GB model, valued at 253,000 won. Buyers of the 512GB models of the Fold8 Ultra and Fold8 could upgrade to the 1TB model for an additional fee.
Additionally, Samsung's efforts to ease the transition for iPhone users contributed to the strong sales. The company offers a 'Smart Switch' feature that allows wireless data transfer via QR code without the need for a separate app, as well as 'Quick Share' for file sharing across different operating systems.
A Samsung representative stated, "The pre-sale has shown a rapid response from customers in their 20s and 30s, confirming their high interest in new form factors and mobile experiences. The various pre-sale benefits, including double storage, will end today, so we encourage customers considering a purchase to take advantage of these offers during the pre-sale period."
* This article has been translated by AI.
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