Hugel's WELLAGE Brand Launches at Sephora in North America with Olive Young Partnership

Hugel's clinical cosmetic brand WELLAGE has officially launched at Sephora, a global beauty retail chain, in partnership with Olive Young. This move aims to expand its global skincare business and accelerate its entry into the North American market.

Starting August 20, Hugel will showcase five representative products from the WELLAGE 'Real Hyaluronic' line, including a one-day kit, ampoules, toner, cream, and masks, at the Olive Young K-Beauty Edit display in Sephora stores across the United States.

Hugel will also participate in a pop-up store truck co-planned by Olive Young and Sephora. This pop-up will sequentially open in major U.S. cities such as New York, Texas, and Florida. At the event, local consumers will receive a 10ml miniature of the 'Real Hyaluronic Blue 100 Ampoule,' which was selected as the winner in the essence and serum category at the 2025 Olive Young Awards, and will have the opportunity to experience WELLAGE's best-selling products.

Carrie Strom, Hugel's Global CEO, stated, "We are honored to officially enter Sephora, a premium retail channel that leads global beauty trends. Based on our unique position and proven product efficacy in the domestic moisture ampoule market, we will actively enhance the status of K-beauty in the global market, including the United States."

Earlier, WELLAGE had entered Olive Young's Pasadena and Century City locations in May and June. The brand is continuously expanding its consumer touchpoints in the North American market through major online and offline retail channels, including Amazon and Costco in the U.S. and Canada.

Additionally, Hugel recently participated in the 'Olive Young Festa LA 2026' held in Los Angeles, aiming to broaden its consumer reach in North America. WELLAGE was featured as an Olive Young partner brand at the event, which took place from August 14 to 16 at the LA Convention Center, attracting approximately 11,000 visitors to its booth.
The Olive Young Festa LA 2026 is part of the global K-culture festival 'KCON LA 2026' and focuses on K-beauty.