Samsung Electronics is showcasing its 'AI Living' concept at IFA 2026, connecting TVs, appliances, and mobile devices into a unified artificial intelligence ecosystem.
From September 2 to 6, Samsung is hosting a standalone exhibition at the Humboldt Carré in Berlin under the theme 'Your Companion to AI Living.'
The exhibition is divided into three main themes: Entertainment Companion, Home Companion, and Self-Care Companion. It emphasizes not just the AI capabilities of individual products but also how TVs, appliances, smartphones, and wearables can work together to support users' overall lifestyle, including leisure, household tasks, and health management.
In the Entertainment Companion zone, visitors can experience a new viewing experience that combines next-generation display technology with AI. Highlights include 'Micro RGB,' which uses fine RGB (red, green, blue) LEDs for precise color and contrast representation, and the 'Vision AI Companion' featured in the 2026 TV lineup.
The Vision AI Companion is based on conversational AI, providing personalized content and contextually relevant information. Samsung's ad-supported free streaming service, Samsung TV Plus, has surpassed 100 million monthly active users globally, expanding its reach as a media platform.
Among gaming products, Samsung is unveiling the world's first 42-inch curved OLED gaming monitor, the 'Odyssey G7,' and the world's first 1100Hz ultra-high refresh rate 27-inch 'Odyssey G6.'
The Home Companion zone showcases AI appliances that prioritize energy efficiency and space utilization, key concerns in the European market. The 'Bespoke AI Family Hub' refrigerator uses camera-based 'AI Vision' to automatically recognize ingredients and suggest recipes. A large touchscreen allows users to monitor and control the power consumption of connected appliances in real time.
Samsung is also presenting a built-in dishwasher that reduces energy consumption by 20% compared to the highest energy efficiency rating in Europe, and a 'Bespoke AI Washing Machine' that saves 70% more energy. Additionally, kitchen appliances designed to enhance space efficiency, such as an induction cooktop that absorbs cooking odors and smoke without a separate hood, are on display.
The AI experience extends to mobile and health management. The Self-Care Companion zone features the upcoming 'Galaxy S26 FE,' along with the 'Galaxy Z Fold8 Ultra,' 'Galaxy Z Fold8,' 'Galaxy Watch Ultra2,' and 'Galaxy Watch9.'
The Galaxy S26 FE incorporates the latest software, 'One UI 9,' along with personalized editing features like 'My FanCam' and horizontal stabilization 'Super Steady.' It demonstrates an AI experience that connects various devices and services, from work and content consumption to health management.
Samsung is also operating the 'Samsung Creator Hub' at the IFA Palais in Messe Berlin, offering programs to experience the Samsung AI ecosystem.
Benjamin Brown, Chief Marketing Officer for Samsung Electronics Europe, stated, "AI must provide meaningful benefits that people can see and feel in their daily lives. We will showcase practical and accessible applications of AI across entertainment, mobile, and the connected home ecosystem."
* This article has been translated by AI.
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