Hite Jinro is focusing on developing talent to lead its artificial intelligence (AI) business transformation.
On September 3, Hite Jinro announced the launch of its 'AX Leader Training Program,' aimed at driving the company's overall AI transition (AX). AX refers to the use of AI technology to change existing work methods and organizational operations.
The program will involve 30 employees participating in two phases. The focus is not just on learning how to use AI but also on identifying tasks where AI can be applied in their actual work and streamlining work processes.
Participants will demonstrate their results at the 'AX Leader Innovation Project Presentation' scheduled for the second week of October. Outstanding projects will receive awards and recognition from the CEO, with plans for practical application in the workplace.
Management is also directly engaging with AI. Some executives have completed training in 'vibe coding,' which involves using generative AI to command program creation instead of writing code manually. This initiative aims to encourage the use of AI in actual work processes, starting from the top.
Hite Jinro plans to expand AI applications beyond product production to include demand forecasting, market trend analysis, production and inventory management, logistics, and consumer response analysis. The goal is to connect data from various departments to enhance responsiveness to market changes and reduce repetitive tasks, allowing employees to focus on decision-making.
The introduction of AI has been gradual. In 2024, the company plans to establish an AI-based market analysis system, shifting from experience-based analysis to a data-driven approach. Since last year, it has implemented an in-house generative AI platform for tasks like document summarization and report drafting.
This time, the emphasis is on spreading AI capabilities beyond a few departments to the entire organization. Employees selected as AX Leaders will receive support for AI development tool usage costs for one year, priority access to new in-house AI service features, and opportunities to participate in external AI conferences. They will also be prioritized as project leaders for AI initiatives.
The beverage industry is rapidly moving to connect AI from simple document creation to actual sales and business processes.
Lotte Chilsung Beverage recently introduced a generative AI-based system for identifying overseas buyers, reducing the time for related tasks from over 50 hours to about 3 hours. In April, it established an 'AX Project Team' and plans to expand AI use to global sales as well as domestic client and supplier identification.
Hite Jinro intends to make this training program an ongoing initiative, operating regular 'AX Leader Innovation Meetings' to disseminate practical use cases across the organization. Based on the results of the first and second phases, the training target and program will also be expanded.
A Hite Jinro representative stated, "Through this program, members will gain experience in connecting AI to actual work outcomes, and we will continue to identify and develop practical AI talent."
* This article has been translated by AI.
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