Nate, a popular portal site, has launched its proxy shopping service 'Shopping Pot' to accelerate its commerce capabilities and enhance profitability.
According to industry sources on September 3, Nate Communications officially introduced a service that rewards users with a percentage of their purchase amount when they check out through the Nate shopping tab at partner malls. Users can receive additional rewards while maintaining existing membership discounts and credit card benefits.
The core of 'Shopping Pot' features two differentiated reward systems tailored to the characteristics of each partner mall. When users purchase products from major partner malls like 11st and Gmarket via the Nate shopping tab, they can earn up to 3.5% in Nate points based on the same product.
The accumulated points can be exchanged for mobile gift certificates. Notably, when paying at Coupang through proxy shopping, users can receive rewards instantly through a 'Gift Certificate Roulette' game, adding a gamification element.
To enhance user satisfaction and revisit rates, additional features will be introduced. The 'Today Pot,' set to open on September 7, will offer a limited quantity (up to 1,000 units) of one popular product each day at the lowest price.
Additionally, the 'Smart Cart' feature allows users to manage their favorite products from various shopping malls in one place, compare historical lowest prices and discounts, and receive alerts for optimal purchase timing.
Meanwhile, to celebrate the service launch, Nate is running a promotion that doubles the points earned on proxy purchases at all partner malls for a limited time, offering up to 7% in rewards.
A Nate representative stated, 'Shopping Pot provides users with tangible rewards while serving as a key business model that connects Nate's mega traffic to commerce revenue. We plan to continuously expand our partner commerce channels to cultivate new long-term growth drivers.'
Earlier, in April, Nate launched a members-only curated shopping service called 'Nate On Deal' as part of its efforts to expand its commerce business.
* This article has been translated by AI.
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