Reading preferences vary significantly across generations. Readers in their 20s gravitate towards genre novels, while those in their 40s favor essay collections by Kim Ae-ran. Meanwhile, readers in their 50s and 60s are drawn to Jo Jung-rae's new work after a three-year hiatus.
According to Kyobo Bookstore and Yes24, the top choice for readers in their 20s was Choi In-seo's genre novel 'Research Institute of Unusual Phenomena in Korean History.'
This book, which developed a fanbase among young readers during its online serialization, has held the number one spot on Kyobo Bookstore's overall bestseller list for two consecutive weeks. It ranked ninth in the fiction, poetry, and drama category on Yes24, where 41.5% of buyers were in their 20s.
Readers in their 40s preferred Kim Ae-ran's new essay collection 'I Wrote That.' It is currently ranked third on Yes24's overall bestseller list and first in the essay category. Among its buyers, 45.8% were in their 40s, followed by 29.8% in their 50s. The collection, which reflects Kim's daily life, has resonated with readers of the same age group.
Jo Jung-rae's long-awaited novel 'Set of Frost Flowers,' released after three years, has garnered significant support from middle-aged readers. It is ranked eighth in the fiction, poetry, and drama category on Yes24, with 41.9% of buyers in their 50s and 26.9% in their 60s.
Interest from older readers is also evident in biographies. Yoon Tae-young's 'Biography of Roh Moo-hyun' has entered Kyobo Bookstore's overall bestseller list at seventh place, with a notable purchasing share from men in their 50s and strong interest from readers aged 40 and above.
The trend of seeking out classics transcends generational boundaries. The popularity of the film 'Odyssey' has propelled 'Odyssey' (translated by Kim Heon) to the top of Yes24's overall bestseller list, with sales increasing by 73.7% compared to the previous week. It also climbed five spots to rank 11th overall at Kyobo Bookstore. Another translation, 'Odyssey' (translated by Park Mun-jae), reached fifth place at Kyobo Bookstore and fourth place at Yes24.
* This article has been translated by AI.
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