Woojung Foods has introduced a new line of pouch protein products utilizing plant-based protein derived from seeds.
On September 7, Woojung Foods announced the launch of two varieties of its plant-based protein product, 'Solve & Go Seed.'
Solve & Go Seed replaces traditional protein sources like milk and soy with seed protein and adds dietary fiber for convenient nutrition. The product features a high protein and fiber content, complemented by crunchy grain toppings for enhanced texture and flavor. Packaged in pouches, it is designed for easy consumption.
The company focused on minimizing the characteristic fishy taste and artificial sweetness often found in protein products. It adheres to a 'Clean Label' standard, avoiding the use of flavoring agents, colorants, and sweeteners. Each serving is designed to contain about a quarter of the recommended daily caloric intake.
The product comes in two varieties: 'Plain,' which combines seed protein with grain toppings, and 'Sugar Care,' a functional food containing banaba leaf extract, aimed at helping to suppress post-meal blood sugar spikes.
To celebrate the launch, an online promotion will be held. From September 7 to 21, a limited quantity of three-pack sample sets will be available for purchase on the Naver Brand Store. Additionally, a launch special will offer an 18% discount on the new products until September 30.
SSG.com will recruit a product testing group from September 14 to 21, providing selected consumers with a three-pack sample of Solve & Go Seed.
A Woojung Foods representative stated, 'We have launched a pouch protein product using seed protein to help people easily incorporate protein and dietary fiber into their busy lives. We plan to expand the Solve & Go product line to promote convenient health options in the future.'
According to the Korea Agro-Fisheries & Food Trade Corporation (aT), the domestic protein market has grown from 120.6 billion won in 2019 to an estimated 450 billion won by 2024, marking a fourfold increase. This year, the market is projected to reach 800 billion won.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.