From now on, businesses posting consumer reviews on online shopping malls must clearly disclose information regarding the authority to write reviews, posting duration, evaluation criteria, and deletion standards.
The Fair Trade Commission announced on September 7 that it has distributed a 'Q&A on User Review Collection and Processing Information Disclosure' to assist businesses in understanding and implementing these requirements. The user review disclosure system was introduced under the revised 'Consumer Protection in Electronic Commerce Act,' which took effect on July 21.
According to the revised e-commerce law, businesses engaged in electronic commerce or telemarketing must disclose key information related to the collection and processing of consumer reviews when posting reviews about products and services sold through cyber malls.
Specific disclosure requirements include: the scope of individuals eligible to write reviews, the duration for which reviews will be posted, criteria for rating evaluations and their effects, standards for deleting reviews, and procedures for contesting deletions.
This Q&A document aims to reduce confusion businesses may encounter while applying the system to their online shopping platforms.
It includes definitions of 'user reviews' subject to the system, methods and locations for disclosing review-related information, and specific content that must be included in each disclosure item.
Notably, the document provides examples of how businesses can implement their legal disclosure obligations on cyber malls, along with various phrasing examples to facilitate understanding.
The Fair Trade Commission believes this will enable businesses to provide clearer information to consumers based on their review management practices.
For consumers, this means they will be able to more easily verify who wrote the reviews they rely on for purchasing decisions, the criteria and procedures for posting and evaluating those reviews, and the circumstances under which reviews may be deleted.
However, businesses will need time to adjust their online interfaces to comply with the new disclosure obligations. Therefore, the Fair Trade Commission is operating a three-month grace period starting from the law's effective date of July 21.
This grace period will end on October 21, with the related law set to be fully implemented on October 22.
A Fair Trade Commission official stated, "We expect this Q&A document will enhance businesses' understanding of the new system and facilitate the smooth implementation of related obligations. Given that user reviews significantly influence consumers' purchasing decisions, this system aims to increase transparency in review management and support consumers in making informed purchasing choices."
The Fair Trade Commission announced on September 7 that it has distributed a 'Q&A on User Review Collection and Processing Information Disclosure' to assist businesses in understanding and implementing these requirements. The user review disclosure system was introduced under the revised 'Consumer Protection in Electronic Commerce Act,' which took effect on July 21.
According to the revised e-commerce law, businesses engaged in electronic commerce or telemarketing must disclose key information related to the collection and processing of consumer reviews when posting reviews about products and services sold through cyber malls.
Specific disclosure requirements include: the scope of individuals eligible to write reviews, the duration for which reviews will be posted, criteria for rating evaluations and their effects, standards for deleting reviews, and procedures for contesting deletions.
This Q&A document aims to reduce confusion businesses may encounter while applying the system to their online shopping platforms.
It includes definitions of 'user reviews' subject to the system, methods and locations for disclosing review-related information, and specific content that must be included in each disclosure item.
Notably, the document provides examples of how businesses can implement their legal disclosure obligations on cyber malls, along with various phrasing examples to facilitate understanding.
The Fair Trade Commission believes this will enable businesses to provide clearer information to consumers based on their review management practices.
For consumers, this means they will be able to more easily verify who wrote the reviews they rely on for purchasing decisions, the criteria and procedures for posting and evaluating those reviews, and the circumstances under which reviews may be deleted.
However, businesses will need time to adjust their online interfaces to comply with the new disclosure obligations. Therefore, the Fair Trade Commission is operating a three-month grace period starting from the law's effective date of July 21.
This grace period will end on October 21, with the related law set to be fully implemented on October 22.
A Fair Trade Commission official stated, "We expect this Q&A document will enhance businesses' understanding of the new system and facilitate the smooth implementation of related obligations. Given that user reviews significantly influence consumers' purchasing decisions, this system aims to increase transparency in review management and support consumers in making informed purchasing choices."
* This article has been translated by AI.
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