The representative dish of Jangheung, 'Jangheung Samhap,' along with local tourist attractions such as Sodung Island and Toyo Market, will be transformed into a creative outdoor play filled with humor and satire.
The Jangheung County announced that it will present the original outdoor play 'Jangheung Samhap Nalliburuseu' on October 1 at the Jangheung Cultural Arts Center, with performances scheduled for 2 PM and 7 PM.
This production is part of the Jeonnam Cultural Foundation's '2026 Performing Arts Support Project for Collaborative Arts Organizations.' It is organized by Cultural Empathy Eum and planned by Creative Space Haewoo, with collaboration from the Jangheung branch of the Korean Traditional Music Promotion Association.
'Jangheung Samhap Nalliburuseu' draws inspiration from familiar characters and stories from the classic tale of Chunhyang while combining Jangheung's tourism, cuisine, and new cultural phenomena of modern society.
The story begins with the imagination of a deity, 'Seomgat,' who protects the Jangheung sea, and his daughter, 'Bomhyang,' who have lived for centuries guarding Sodung Island.
As Bomhyang, who loves piano and singing and dreams of being a 'million-subscriber YouTuber,' gains popularity with her videos, young men flock to meet her on Sodung Island, leading to various incidents that unfold in the outdoor play format.
Rather than merely recreating a classic story, the play incorporates modern elements such as YouTube, live streaming, franchises, and food origin, enhancing the unique humor and satire characteristic of outdoor plays.
Notably, the performance integrates local color throughout, utilizing 'Jangheung Samhap,' made from clam, shiitake mushrooms, and Korean beef, as a central theme while combining songs, dances, and traditional music with local tourist attractions like Sodung Island, Jangheung Toyo Market, and Cheongwan Mountain.
The aim is to go beyond simply introducing local cuisine and tourist spots, embedding them within a single narrative to create a new cultural tourism content that promotes Jangheung.
Jangheung County Mayor Sa Sun-moon stated, “It is significant that local performance venues and arts organizations have collaborated to transform Jangheung's tourism and culinary resources into new performing arts content,” adding, “I hope this will be a time for both locals and tourists to laugh and enjoy while discovering the taste and charm of Jangheung anew.”
Meanwhile, this performance involves local cultural and artistic entities such as Cultural Empathy Eum, Creative Space Haewoo, and the Jangheung branch of the Korean Traditional Music Promotion Association, with support from the Jeonnam-Gwangju Integrated Special City, the Jeonnam Cultural Foundation, and Jangheung County. Jangheung County expects that this content, linking local tourism and culinary resources with cultural arts, will provide tourists with a fresh experience of Jangheung.
* This article has been translated by AI.
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