Coupang is enhancing its furniture offerings by extending its services from delivery and installation to post-purchase care.
On September 7, Coupang announced the expansion of its 'Coupang Care Service,' which has primarily focused on electronics, to include furniture. The company claims it is the first in the industry to offer both free warranty and damage insurance for furniture. This service has been operational since July.
The furniture care service compensates for repair costs if items purchased from Coupang are damaged due to external impacts or if they break after the manufacturer's basic warranty period expires. The coverage period can extend up to three years from the delivery date, including the manufacturer's warranty.
Compensation covers damages that may occur during actual use and functional defects. For instance, if the frame or legs of a bed or sofa are damaged due to external impact, repair costs are supported for up to two incidents.
If there are functional issues with components like wardrobe hinges or drawer rails, customers can receive repair cost compensation without a limit on the number of claims, as long as they stay within the total compensation limit after the manufacturer's warranty ends.
Customers can choose a compensation limit ranging from 100,000 won to 5 million won based on the price of the furniture and their needs. For a standard compensation limit of 1 million won, the insurance premium is 45,000 won for a two-year term and 60,000 won for three years.
Claims for insurance benefits can be submitted through the Lotte Insurance app after repairs are completed. Actual repairs will be handled by service centers or partners designated by the manufacturer.
Currently, the service is available for major brands with established post-repair systems, including Iloom, Casamia, Hanssem, Desk, and Sidiz. Coupang plans to continue expanding the list of applicable brands and integrate the service with its 'Rocket Installation' for large items delivered and installed by professional technicians.
This is not the first time Coupang has expanded its care services. In 2024, it broadened its insurance offerings from mobile phones and small appliances to include large appliances like TVs, refrigerators, washing machines, and air conditioners under the Rocket Installation service.
At that time, it allowed for an extension of warranty repair periods for up to five years after the manufacturer's warranty expired. By extending post-purchase protection services from electronics to furniture, Coupang is broadening the competitive scope of its Rocket Installation service beyond just delivery and installation.
A Coupang representative stated, "The introduction of furniture insurance is part of our efforts to enhance customer experience, and we plan to actively expand our unique benefits and services in the future."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.