Swedish electric vehicle brand Polestar unveiled its 'Formula 2030 Concept Car' on September 8, showcasing its future design direction.
The Formula 2030 Concept Car was developed as part of Polestar's long-term growth plan, the '2030 Strategy.' It presents a new design direction based on Polestar's core values of performance, technology, and sustainability, which will be applied to future production vehicles.
Design elements from the next-generation Polestar 2, set to launch in 2027, and the upcoming Polestar 7 can be previewed.
The Formula 2030 Concept Car was first revealed to investors at the 'The Cube' in Polestar's headquarters in Gothenburg, Sweden, during the Formula 2030 strategy event. The design will be globally showcased next month during the media drive for the Polestar 4 SUV in Ascari, Spain.
The design team, led by Polestar's Head of Design, Philip Rommers, incorporated new design elements into the exterior, interior, and materials while maintaining the existing Scandinavian design ethos.
Polestar's design identity continues with features like the brand's signature 'Dual Blade' headlights, enhanced with new design elements.
Philip Rommers stated, 'Polestar has already established a strong design and brand identity, so I believe a bold evolution is necessary rather than a complete revolution of the existing design.'
* This article has been translated by AI.
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