Awesome Star, a performance sportswear company based in Busan, has announced a partnership with Metavision, a provider of enterprise AI transformation (AX) services. Starting next month, they will transition core operations such as ordering, inventory, and settlement to an AI system.
The first phase, the commerce AX system, is currently under development and is set to be implemented gradually beginning in October.
According to the agreement, the two companies will first work on integrating scattered data related to orders, sales, inventory, purchasing, logistics, advertising, marketing, customer management, and settlement.
This new structure aims to reduce repetitive data entry and verification tasks, allowing for streamlined management of orders, inventory, and sales information.
Under the agreement, Awesome Star will provide operational data and on-site standards accumulated during the production and ordering processes, while Metavision will oversee the design, construction, automation, and operation of the AX system.
The actual impact of the system will be assessed after its implementation. Both companies noted that it is too early to quantify reductions in order and production times or costs, as the system is still in the development phase.
Custom sportswear requires extensive information to be confirmed during the ordering process, including team-specific designs, sizes, quantities, and markings.
By reducing repetitive communication and data entry tasks, they expect to shorten the time from order receipt to design confirmation and production handoff. They plan to collect data on work hours, order processing times, error rates, and inventory turnover to measure the effectiveness of the implementation.
Following the automation of commerce operations, a 3D custom builder will be integrated. This system will allow customers or sports teams to select designs, colors, and detailed options for uniforms and sports equipment online, and view the finished products in 3D before placing orders.
Notably, Awesome Star will directly connect the online 3D ordering function to its existing custom sportswear production system.
The goal is to create a structure that links customer selection information directly to the ordering and production processes, rather than merely displaying designs on a screen.
Awesome Star believes that its experience in producing custom products will be beneficial during the implementation of the 3D builder. Since they have already established processes for design, consultation, ordering, and production, connecting these to a digital ordering system is expected to enhance operational efficiency.
They have also established principles for protecting personal information related to athlete and team data. Data collection will be limited to what is necessary for service provision, and personal identification information will be strictly separated from product and order data.
When utilizing data for marketing or new services, they will follow procedures for prior notification and consent, and the system will be designed to restrict data access based on specific purposes.
They are also considering applying the same system to international operations. Awesome Star is currently in discussions with local sports teams and distribution partners, primarily in Europe.
Previously, domestic staff manually processed overseas orders, but the long-term plan is to establish a global 3D custom infrastructure that allows local customers to view products online and select designs and options for ordering.
An Awesome Star representative stated, "In the sportswear industry, not only product quality but also the speed and accuracy of custom responses, as well as data management for customers and teams, are becoming increasingly important. We plan to create an environment where repetitive tasks are handled by AI and systems, allowing employees to focus on product development and customer service."
A Metavision representative added, "The core of AX is connecting the data and business processes that companies possess to enhance actual productivity. We plan to build a system tailored to Awesome Star's commerce and custom sportswear business characteristics and support their business expansion."
* This article has been translated by AI.
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