Shinhan Card is embarking on the development of an artificial intelligence (AI) engine designed to recommend optimal financial products.
On September 9, Shinhan Card announced that it has been selected for the '2026 Public-Private Joint Technology Commercialization Research and Development (R&D) Phase 3 Project' organized by the Ministry of SMEs and Startups, marking the official start of the AI engine development.
The technology focuses on enabling AI to search for financial products on behalf of customers, compare conditions, and select suitable options. This initiative aims to prepare for the expansion of the 'agent commerce' market, where AI agents will handle purchasing and financial decision-making.
To prevent AI from providing inaccurate answers or overlooking certain conditions, Shinhan Card plans to structure the AI's ability to explore various terms included in financial products, policies, and regulations. This approach will allow for real-time updates to AI judgments whenever product or regulatory conditions change.
Initially, the developed technology will be applied to financial product recommendation tasks, with plans to expand its use to risk management, marketing, and customer consultation. The technology development and validation will be conducted in collaboration with AI infrastructure company Connector.
A Shinhan Card representative stated, "It is crucial to ensure the accuracy and reliability of financial decision-making even in an environment where AI makes independent judgments and actions. We plan to continuously enhance AI-based financial services."
* This article has been translated by AI.
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