Yuhan-Kimberly Launches Newborn Skincare Brand 'Green Finger My Baby'

by JUNG YEON WOO Posted : September 9, 2026, 14:56Updated : September 9, 2026, 14:56

Yuhan-Kimberly has launched a premium skincare brand for newborns, 'Green Finger My Baby,' introducing its first product, 'My Baby First Serum.'


According to Yuhan-Kimberly, 'Green Finger My Baby' is developed with the slogan 'First skincare for our baby starting from zero years old,' making it suitable for use right after birth.


The brand focuses on the unique characteristics of newborn skin, emphasizing selected ingredients, formulation designed for skin properties, efficacy verification through human application tests, and comprehensive safety checks.


Green Finger My Baby operates on the basis of plant-derived ingredients and has obtained vegan certification for all its products. The first product, 'My Baby First Serum,' is designed considering the sensitivity of newborn skin, which is still developing its temperature regulation.


The serum contains panthenol for hydration and ceramides to strengthen the skin barrier, along with plant-derived sprout extracts to soothe sensitive skin.


The efficacy and suitability of the product have been confirmed through human application tests, and safety verification has been enhanced given that it is intended for newborns.


Meanwhile, Green Finger has ranked first in the domestic infant and toddler sun care market for six consecutive years since 2020.


A representative from Green Finger stated, 'My Baby is a brand designed to create a special moment of connection between parents and their child during the first touch on the most delicate skin.'





* This article has been translated by AI.