Lotte Wellfood is collaborating with global ambassadors Stray Kids to promote Pepero Day worldwide.
Lotte Wellfood announced that the digital single 'November 11,' created in partnership with Stray Kids, will be released on September 10 at 1 PM on both domestic and international music platforms.
The new song centers on the core value of Pepero, 'sharing,' and the theme of Pepero Day on November 11. It expresses moments of sharing feelings while exchanging Pepero, set against a refreshing band sound. Stray Kids member Han participated in writing and composing the track.
Lotte Wellfood aims to use this music collaboration as part of its cultural marketing strategy to promote Pepero Day, which originated in Korea, to international audiences. Stray Kids was appointed as the global ambassador for Pepero last May and extended their contract in April.
Since 2020, Lotte Wellfood has conducted annual global campaigns aligned with Pepero Day. Through collaborations like this with Stray Kids, the campaign's reach has expanded from 35 regions last year to 15 regions in 2024. During the same period, Pepero exports increased by approximately 25%, rising from 70 billion won to 87 billion won.
Online marketing efforts will accompany the song's release. The official Pepero social media accounts will host a streaming certification event, offering prizes through a lottery for participants. A teaser video for this year's global Pepero Day campaign, featuring the new song, will be released on November 11.
Lotte Wellfood plans to continue its Pepero marketing in existing key markets such as the United States and Southeast Asia while expanding into Europe, East Asia, and India.
A representative from Lotte Wellfood stated, "Through our collaboration with Stray Kids, we aimed to convey the warm-hearted culture of sharing that is central to Pepero to consumers worldwide. We will continue our global marketing efforts to promote Pepero as a representative brand symbolizing K-culture."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.