G-CON 2026: Exploring the Role of Creators in the Age of AI

by BAEK SEO HYUN Posted : September 14, 2026, 13:28Updated : September 14, 2026, 13:28

As artificial intelligence (AI) takes on a more prominent role in content creation, a forum will be held to discuss the role of human creators and the direction of narratives in gaming. This year's 'G-CON 2026' will focus on how narratives are crafted in games and how they engage players.


On September 14, the G-Star Organizing Committee unveiled the second lineup of speakers and detailed session information for 'G-CON 2026.' The main themes for this year's event are 'narrative' and 'AI.' The committee emphasized that as AI increasingly leads content creation, the importance of deep narratives that resonate with players grows.


The event will feature creators from various fields, including gaming, film, drama, and webtoons, who will explore the narrative elements that AI-driven game content should possess. Kim Hyung-tae, CEO of Shift Up, and Shinji Mikami, CEO of Unbound, will engage in discussions about their creative philosophies and approaches to game expression.


Different perspectives on how to construct narratives in games will also be addressed. The 'The Witcher' session will examine how player choices can alter the meaning and outcomes of a story, while the 'Team Ninja' session will introduce how player actions, such as combat and failure, can shape the narrative itself.


The role of creators, which is difficult to replace solely with technology in the age of AI, will be a key topic. Film directors Jang Hang-jun and Lee Byung-hun will discuss how the nuances of human language, rhythm, and context can be integrated into games in an environment where AI generates text and responses.


Additionally, various elements that contribute to the unique narratives of games, such as character relationships, music, systems, and visual direction, will be explored. The focus will be on how games can convey stories differently from films or webtoons, particularly since players actively choose and act within the game.


G-CON 2026 will take place from November 19 to 20 at BEXCO Convention Hall, third floor, in Busan. The AI story creation platform 'Crack' will serve as the main sponsor, and additional sessions and lecture schedules will be announced in September.





* This article has been translated by AI.