Kia Construction organized a sports culture festival for employees, their families, and local citizens.
On September 12, Kia Construction held a 'Brand Day' event at the Daejeon World Cup Stadium in collaboration with Daejeon Hana Citizen.
The event, themed 'K-VIBE, Our Unique Vibe,' featured Kia Construction employees and their families watching and cheering for the Daejeon Hana Citizen match. Thirty-two children of employees entered the stadium as 'escort kids' alongside Daejeon Hana Citizen players.
At the Brand Day booth set up in the South Plaza, attendees received 'cheering package goods' that included cheering pom-poms, suede towels, ticket holders, stickers, and pin buttons.
A 'keycap keyring making' program allowed citizens to participate, using Kia Construction's mascots 'Kryong' and 'Niju.' Participants could choose keycaps created in collaboration with Daejeon Hana Citizen to make a three-piece keyring.
Kia Construction also held a 'Brand Day' with Daejeon Hana Citizen last year, themed 'K:ONNECT – The Moment We Unite,' which attracted over 400 employees and their families.
A representative from Kia Construction stated, 'This Brand Day was designed to allow employees and citizens to share a joyful brand experience unique to Kia Construction. We will continue to create various content and programs to communicate and engage with the local community, conveying the value of the Kia Construction brand in a friendly manner.'
* This article has been translated by AI.
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