The South Korean government is inviting the public to name characters representing the country's key export items, including semiconductors and automobiles. The initiative aims to promote export achievements and policies as the nation strives to reach $1 trillion in exports.
The Ministry of Trade, Industry and Energy announced on September 15 that it will hold a 'Export Friends Naming Contest' until September 20. The Export Friends are a group of characters created to symbolize five major export items: semiconductors, automobiles, bio, beauty, and ships. They were first introduced in May to communicate export performance in a simple and intuitive manner. Since then, they have played a role in presenting export statistics and policies in a friendly way through the ministry's digital channels, including card news, short videos, and Instagram.
The contest began on September 4 and is open to everyone. Participants can leave comments on the ministry's official Instagram post about the 'Export Friends Debut Project' or access the QR code on the contest poster. Prizes, including mobile coupons, will be awarded to participants. The selected name will be used as the official designation for the characters in the ministry's promotional content.
The ministry plans to expand its promotional efforts using the Export Friends. Regular videos showcasing the performance of each export item will be produced and distributed during monthly import and export trend announcements. Commemorative content and online and offline events will be prepared to coincide with the achievement of the $1 trillion export milestone. On key occasions, such as Trade Day on December 5, videos from export sites will convey the stories of companies and their employees.
A ministry official stated, 'The record-high exports are a result of the hard work of companies and the public, so we want the name of the character that will represent this achievement to be created by the people. We ask for your interest and participation as the Export Friends vividly convey the journey toward achieving $1 trillion by the end of the year.'
* This article has been translated by AI.
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