Queenit, a lifestyle platform for those in their 40s and 50s, is expanding support for its brands ahead of its largest annual discount event, the 'Luck Queen Sale,' scheduled for November.
Rapolabs, the operator of Queenit, announced on October 1 that it held a seller meeting on September 30 at its headquarters in Samsung-dong, Gangnam, Seoul, where it shared the operational direction for the Luck Queen Sale and strategies to support seller growth. Approximately 70 sellers attended the meeting, along with Rapolabs CEO Choi Hee-min and the event's operational team.
This year, the Luck Queen Sale will expand from three main promotions to over 15, including special price events, brand-specific pages, live broadcasts, and real-time rankings. The goal is to double the exposure opportunities for sale items across the Queenit app compared to previous events.
Marketing support will also be enhanced. The marketing budget for the Luck Queen Sale will increase by about 50% compared to the last event, and the budget for payment promotions will be 2.5 times larger than last year. Participating brands will receive free targeted advertising with a return on ad spend (ROAS) of 1000% and advertising operation consulting.
Queenit reported that last year's Luck Queen Sale achieved the highest transaction volume to date. The transaction volume for participating brands increased by an average of 176% compared to the previous period, with some brands seeing increases of up to 1462%. The company noted that certain brands that received increased exposure during the event continued to see growth in transaction volume even after it ended.
Rapolabs is also working to enhance its product and distribution capabilities. Since September 21, it has been hiring double-digit numbers of experienced merchandise planners (MDs) across eight sectors, including women's and men's fashion, fashion accessories, golf and sports, beauty and health, living, home shopping partnerships, and food. This effort aims to broaden Queenit's product categories and brand offerings.
Rapolabs is also pursuing the acquisition of SK Stoa. On September 11, it re-applied to the Korea Communications Commission for approval to change the largest shareholder of SK Stoa. If the transaction structure is adjusted and the acquisition is completed, Rapolabs will secure management rights while SK Telecom retains a portion of the shares. Rapolabs has stated its intention to combine the competitiveness of TV and mobile platforms.
CEO Choi Hee-min stated, "We organized this meeting to provide sellers with practical growth opportunities and to discuss the operational direction of the Luck Queen Sale together. As we continue to communicate directly with sellers this year, we aim to strengthen the collaborative structure for mutual growth between Queenit and its sellers, achieving record results in this year's Luck Queen Sale as well."
* This article has been translated by AI.
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