Samlip will participate in SIAL Paris 2026, one of the world's top three food exhibitions, showcasing its K-bakery and dessert lineup led by 'Samlip Hotteok.'
The company announced on October 1 that it will take part in SIAL Paris 2026, which will be held in Paris, France, from October 17 to 21. SIAL Paris is the largest food exhibition in the world, held every two years, with over 8,000 companies from more than 130 countries expected to attract over 295,000 industry professionals this year.
Samlip will highlight its flagship heritage brand, 'Samlip Hotteok,' as its main product. Since its launch in 1974, the company aims to introduce its 50 years of bakery expertise and Korean flavors to local consumers. Alongside the hotteok, Samlip will present products that have gained popularity after being introduced at Costco in the U.S., including 'Soft Cheesecake' and 'Mini Full Moon,' as well as Samlip Hobak, Samlip Yakgwa, cream bread, haimen, sauces, and processed meat products, totaling over 40 items.
The booth will be designed under the concept of 'K-Dessert Atelier,' which modernly reinterprets traditional Korean folk art. The strategy is to convey the cultural value of K-desserts through content that combines traditional tales with the products.
This exhibition marks a significant step for Samlip in accelerating its global business expansion. During a recent investor relations meeting, the company set a goal to increase its global sales from approximately 75 billion won to 500 billion won by 2030. It is also pursuing a 'Global Scale Model' to expand successful products and business methods from markets like the U.S. Costco to other countries and distribution channels.
Currently, Samlip exports over 250 products, including yakgwa, hobak, and haimen, to 57 countries, including the U.S., Australia, Hong Kong, and Europe. In 2023, the company participated in the ANUGA food fair in Germany, focusing on K-desserts, where its 'Kears Yakgwa,' made with rice flour and soybean curd, was selected as a finalist in the 'ANUGA Taste Innovation Show.'
A Samlip representative stated, 'This year, we confirmed the potential of K-bakery, including Soft Cheesecake, in the U.S. market. Through SIAL Paris, we aim to showcase our diverse products and technologies while uncovering new business opportunities in the global market.'
* This article has been translated by AI.
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