The Grand Lotte Seoul is launching a new creator program that allows participants to stay at the hotel or dine at its restaurants while creating content. The program, called the 'Editor Program,' is a revamped version of the previous customer engagement initiative and will select 12 participants from the hospitality and dining sectors.
The hotel announced on October 6 that it is accepting applications for the 'The Grand Lotte Seoul Editor Program' until October 11.
This program is an evolution of the 'Fan+Consumer Crew' that operated from 2021 to last year, which featured customer-generated content using videos, photos, and music. With the hotel’s recent renovation, the program's name and structure have been updated.
There are two categories for applicants: 'Stay Editors,' who will experience hotel accommodations, and 'F&B Editors,' who will dine at one of the hotel’s restaurants. A total of eight Stay Editors and four F&B Editors will be selected.
Stay Editors will receive a complimentary night in a hotel room, with access to the guest-only lounge 'La Cime' or the club lounge, as well as participation in wellness programs. They will create content based on their stay experience.
F&B Editors will create content after dining at one of the hotel’s restaurants, including the Korean restaurant Mugunghwa, the Chinese restaurant Dorim, or the Japanese restaurant Momoyama.
Applications can be submitted through the link provided in The Grand Lotte Seoul's official Instagram profile. Final selections will be announced on October 16, and activities will continue until January 31, 2027.
A representative from The Grand Lotte Seoul stated, 'We established this program to introduce the hotel from the customers' perspective following the renovation.'
* This article has been translated by AI.
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