Dongwon F&B to Promote Tuna and Brown Rice at Kakao Friends Run

Dongwon F&B is set to engage in experiential marketing at a running event with 10,000 participants, promoting its Dongwon Tuna and Yangban brands.
 
The company announced on October 8 that it will participate as an official partner in the 'Kakao Friends Run 2026,' taking place on October 10 in the Tancheon area of Seongnam, Gyeonggi Province.
 
At the event, Dongwon F&B will operate a booth under the theme, 'If you run well, you need to refuel well.'
 
Participants will have the opportunity to experience products from Dongwon Tuna, a blue protein food, and Yangban, a brand of Korean home meal replacements (HMR). Prizes such as Dongwon Tuna-shaped power banks and keychains will also be offered.
 
Finishers will receive Dongwon Tuna Protein 30, which contains 30 grams of protein, and Yangban 100 Brown Rice, which is instant rice without additives.
 
The Kakao Friends Run 2026 features two courses of 5 km and 10 km, accommodating 10,000 participants.
 
Rather than focusing on competition, the event promotes a 'Fun Run' atmosphere for participants of all ages. Approximately 30 booths, including spaces for Kakao Friends character experiences and partner brands, will be set up at the venue.
 
Dongwon F&B aims to connect running and post-exercise nutrition, naturally promoting its protein products and instant rice. This initiative aligns with a growing trend in the food industry to enhance health and wellness images through sports events like running and marathons.
 
A Dongwon F&B representative stated, "We participated in this event to provide participants with the opportunity to experience Dongwon Tuna and Yangban products and to spread the value of a healthy diet. We will continue to introduce products that balance taste and nutrition through both online and offline marketing activities."