Since 2022, there have been 50 reported cases of online consultations related to 'dark patterns,' which include automatic payments after free trials and difficulties in canceling subscriptions.
According to data submitted to Rep. Lee Yeon-hee of the National Assembly's Science, Technology, Information, Broadcasting and Communications Committee, the Online Damage 365 Center received a total of 50 consultations regarding dark patterns from May 31, 2022, to September 16, 2023.
Yearly breakdowns show three cases in 2022, four in 2023, 13 in 2024, 15 in 2025, and 15 cases reported by September 16 of this year, indicating a steady increase. Of the total consultations, 27 were related to goods and services, while 23 were about content.
Key issues included automatic charges after free trial periods ended and recurring subscription fees charged without user awareness. Some users reported difficulty finding the cancellation button or believed they had canceled their subscriptions, only to see continued charges.
Rep. Lee stated, "We need to strengthen consumer protection and prevent dark pattern-related damages so that consumers can clearly understand payment conditions and easily cancel subscriptions at their desired time."
Dark patterns refer to online practices that lead consumers to make irrational purchases due to confusion or oversight. On October 6, the Fair Trade Commission established and distributed guidelines for operating online interfaces to prevent dark patterns.
* This article has been translated by AI.
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