Moon Ho-sang, CEO of Woongjin Free Life, received the Business Leader Award at the 2026 Korea CEO Awards.
Woongjin Free Life announced on the 23rd that Moon was honored with the Business Leader Award during the '3rd CEO Day' event held on October 20 in the Marina Park of Seocho-gu, Seoul.
Sponsored by the Korean Management Association, this year's event focused on 'CEO Leadership in the AI Era,' highlighting the leadership of executives who have driven innovation and sustainable growth in their companies. The event concluded successfully with the attendance of prominent figures, including former Prime Minister Jeong Un-chan and Woongjin Group Chairman Yoon Seok-geum, along with over 120 business leaders.
This year, the Korea CEO Awards recognized 17 executives across 12 categories. In addition to Moon, Lee Kyung-soo, CEO of Seragem, won in the Global Healthcare category, Ma Seung-cheol, Chairman of Narasella, received the Global Business Award, and Lee Mi-kyung, CEO of the Environmental Foundation, was honored in the Sustainable Leadership category. Seoul Mayor Oh Se-hoon received a special contribution award.
Moon was recognized for expanding services beyond traditional funeral services to encompass weddings, travel, and health management, transforming the company into a total life care provider in response to an aging society. He has strengthened the expertise of funeral services while securing new growth drivers, laying the foundation for the company's sustainable growth.
Meanwhile, Woongjin Free Life is the leading company in the domestic funeral service industry, with total assets of 3.2822 trillion won and cumulative advance payments exceeding 3 trillion won. Last year, the company reported consolidated revenues of 312.4 billion won and an operating profit of 108.2 billion won, with an operating profit margin of approximately 34.6%.
Moon stated, "This award is the result of our customers' trust and the efforts of all our members. Even as technology advances, the ability to understand our customers' needs remains our core competitive advantage. We will drive the growth of our total life care company through people-centered services and innovation."
* This article has been translated by AI.
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