Following Naver Pay, Toss is launching a FacePay payment promotion through the end of the year. The competition to attract customers in the facial recognition payment market is intensifying, emphasizing convenience along with discounts and rewards.
On October 26, Toss announced a promotion that offers 20% cashback on FacePay transactions until the end of the year. FacePay allows users to make payments using facial recognition without needing to take out a wallet or smartphone.
Customers participating in the promotion will receive 20% cashback on their FacePay transactions for 30 days from the date of participation. There are no limits on the number of transactions, with a maximum benefit of 2,000 won per day and up to 60,000 won over the 30-day period.
Additional discounts and rewards are available at participating merchants. At GS25, customers can earn 30% cashback on their purchases, capped at 2,000 won per day. At CU, customers can receive a 40% discount on ready-to-eat meals purchased between 6 a.m. and 1 p.m., up to a limit of 4,000 won. Other FacePay merchants also offer various discounts and rewards based on specific conditions.
The 20% cashback promotion and merchant-specific benefits cannot be combined; however, if customers meet the conditions for both, the more advantageous benefit will apply.
Toss is accelerating the expansion of the FacePay ecosystem, leveraging its network of 500,000 merchants through Toss Place. The total number of registered Toss FacePay users surpassed 9 million this month, marking a significant increase from 2 million at the beginning of the year and 6 million by June, just a year after its official launch in September 2022.
A Toss representative stated, "FacePay is spreading a new payment experience based on its 9 million users. We hope more customers can experience the convenience of FacePay in various payment situations and enjoy tangible benefits."
* This article has been translated by AI.
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