Samsung Electronics is launching a new campaign for the Galaxy Z Fold8 in collaboration with the K-pop group RESCENE. The strategy aims to connect with female customers in their 20s and 30s by featuring artists who actively use Galaxy products.
On October 27, Samsung announced the campaign with RESCENE, noting that the members have shown their affection for Galaxy products in broadcasts and daily life, and fans have consistently requested this collaboration.
Previously, Samsung has conducted campaigns like 'Voices of Galaxy,' utilizing celebrities and influencers who genuinely use Galaxy products. In this campaign, RESCENE members will share their experiences with the Fold8, highlighting its design and features.
The Galaxy Z Fold8 series achieved a record-breaking 1.44 million units sold during pre-sales in South Korea in July, marking the highest pre-sale figures for any Galaxy smartphone. The number of female customers aged 10 to 30 purchasing the Fold8 Ultra and Fold8 has more than doubled compared to previous models.
On October 23, Samsung released teaser content featuring silhouettes of RESCENE members on its official social media, which garnered over 2 million views within a day.
RESCENE recently topped the Circle Chart's digital and streaming categories in September with their song 'LOVE ATTACK.' They are set to release their fourth mini-album, 'PULSE,' on November 3.
Samsung plans to continue its online and offline marketing efforts in conjunction with the promotion schedule for RESCENE's new album.
Park Jeong-mi, Vice President of Samsung Electronics' Korean Marketing Team, stated, "Collaborating with true fans who genuinely love Galaxy creates the strongest impact. We will respond to the voices of fans who have been waiting for RESCENE as models and convey the appeal of the Galaxy Z Fold8 in a relatable way to female customers in their 20s and 30s."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.