Naver Pay has joined a campaign aimed at protecting financially vulnerable groups and promoting inclusive finance.
On November 9, Naver Pay announced that CEO Park Sang-jin participated in the 'Finance that Saves Lives' relay campaign organized by the Korea Financial Services Agency.
The 'Finance that Saves Lives' campaign is a public initiative designed to protect financially vulnerable groups from illegal lending and to spread the values of inclusive finance throughout society.
Park Sang-jin joined the campaign after being nominated by Kim Young-woo, CEO of BC Card. He stated, "We will leverage Naver Pay's technology and platform capabilities to address financial blind spots and foster a cooperative financial ecosystem."
Naver Pay offers various financial services to support financially vulnerable groups, including small business owners.
One notable service, 'Fast Settlement,' helps small business owners by providing payment for sales within approximately three days after the delivery starts.
Additionally, Naver Pay provides an alternative credit evaluation model called 'Npay Score' to partner financial institutions, aimed at improving loan accessibility for users who have difficulty being assessed based solely on traditional financial data.
Naver Pay is also supporting the distribution of the offline integrated terminal 'Npay Connect' in collaboration with the Hope Foundation for Small Business Owners, and is working with the Seoul Credit Guarantee Foundation and Hana Bank to offer guaranteed loans and digital transformation opportunities to small businesses in Seoul.
Meanwhile, Park nominated Cho Chang-hyun, CEO of Hyundai Card, and Shin Won-geun, CEO of Kakao Pay, as the next participants in the relay campaign.
* This article has been translated by AI.
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