Innocean announced the launch of its 'Innocean Open Museum (IOM)' project, which opens its outdoor advertising spaces as public art venues.
Unlike traditional outdoor advertising that promotes brands or products, this initiative focuses on showcasing works by AI artists to the public. The project is being driven by Innocean's newly established AI Creative Research and Development (R&D) organization, 'i-Lab.'
The first artworks have been displayed since mid-October on the large screens at 'The Monte Gangnam' and 'Shinsegae Gangnam Gate DS' in Gangnam. This month, the exhibition space will expand to include the K Finance billboard in Myeongdong.
The Monte Gangnam features a massive curved screen measuring 32.96 meters wide and 10.24 meters tall. At Shinsegae Gangnam Gate DS, artworks are simultaneously displayed across 13 screens, while the K Finance billboard in Myeongdong utilizes a vertical screen approximately 215 square meters in size.
Three teams of AI-utilizing artists are participating in this inaugural project, presenting media art pieces interpreted through the theme 'OPEN.'
Artist Kim Ji-young presents 'Alien Beauty,' which reinterprets standards of beauty through the skin and senses of non-human entities. Kim Ji-hyun showcases 'Aperture,' capturing the growth and transformation of dandelions, while the creative duo Nieder Eyes reveals 'Behind,' depicting a world beyond a massive fabric screen.
The artworks will be displayed until the end of the year, after which they will be replaced with new pieces from different artists. Innocean plans to expand this initiative into new collaborative projects between brands and artists.
Innocean CEO Kim Jeong-a stated, 'IOM is not a space for advertising but a stage for the value of the artwork itself. As the methods of creation and expression change with AI, we wanted to open the capabilities of the city’s screens to the perspectives of artists.'
* This article has been translated by AI.
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