HYBE is experiencing strong gains amid expectations for improved performance due to the expansion of activities by major artists, including BTS's world tour. Analysts predict that the positive impact of BTS's tour will continue into next year, alongside planned activities for SEVENTEEN's full group.
As of 1:24 PM on November 11, HYBE shares were trading at 147,400 won, up 4,000 won (2.79%) from the previous trading day. The stock opened at 144,900 won and briefly rose to 154,800 won during the session.
Analysts believe that HYBE's growth trajectory will be sustained, primarily driven by BTS's world tour.
Lee Gi-hoon, a researcher at Hana Securities, stated, "Excluding one-time costs related to the major shareholder's gift, we are seeing record-high performance due to BTS's world tour. Tours are scheduled until the first half of 2027, and recent earnings announcements also mentioned plans for solo and group activities in the second half of 2027."
He added, "We expect that achieving around 500 billion won in operating profit in 2027 is entirely feasible. Additionally, SEVENTEEN's full group activities are anticipated in 2028, which could lead to another record-high performance if they return with an IP capable of generating around 500 billion won in annual revenue."
Ji In-hae, a researcher at Shinhan Investment Corp, noted, "We are steadily building on BTS's cash cow and fifth-generation IP. The stock price is likely to reflect the earnings cycle based on IP from now until 2028 as uncertainties are resolved."
* This article has been translated by AI.
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