Jo Hang-mok, CEO of NS Home Shopping, has been awarded the Innovation Management Award by the Korean Management Association for his achievements in consumer-centric service innovation and enhancing business competitiveness through artificial intelligence (AI) technology.
NS Home Shopping announced on November 12 that Jo received the award in the innovation service category during the '2026 Korean Management Association Fall Academic Conference' held on November 11.
Since taking office in 2021, Jo has focused on consumer trust as a core management value, striving to improve product and service quality. This year, marking the company's 25th anniversary, he set a vision of becoming the 'Customer Number One Food & Life Shopping Platform' and has promoted organizational culture improvements and business structure innovations.
The advancement of services utilizing AI and digital technology has been highlighted as a key achievement. NS Home Shopping has enhanced its product recommendation features based on consumer purchase history and preferences, while also improving its broadcasting infrastructure and operational systems. The integration of AI technology across its operations has increased organizational efficiency.
The company is also expanding into offline retail. In June, NS Home Shopping initiated the acquisition of Homeplus Express, seeking to diversify its business structure beyond traditional home shopping.
Looking ahead, NS Home Shopping plans to utilize its store network as a channel for fresh food sales and as a logistics hub, aiming to establish a distribution model that connects online and offline shopping.
The company has also focused on fostering mutual growth with partner companies, supporting small and medium-sized enterprises in product development and market expansion, while discovering and promoting local agricultural products and small business goods.
Based on consumer-centered management (CCM), NS Home Shopping has improved service quality from product planning to delivery and after-sales service, while also expanding the use of eco-friendly packaging and engaging in community contribution activities.
Jo stated, "In the rapidly changing retail environment, I feel a greater sense of responsibility as continuous innovation and new challenges are required. In the future, we will continue to provide differentiated shopping experiences to consumers based on AI technology and content competitiveness, grow alongside our partner companies, and develop into a company that adds real value to consumers' lives."
Additionally, on November 11, NS Home Shopping held a 'Rice Cake Sharing' event in the lobby of its Pangyo headquarters, delivering 1,000 sets of rice cakes made from domestically produced rice to promote local rice consumption.
* This article has been translated by AI.
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