APAR's MediCube mobile application, 'Ageal,' has surpassed 2.5 million global downloads. The app has enhanced its connectivity features to expand its reach among domestic and international users, coinciding with the growth in beauty device sales.
As of the end of October, APAR announced that the Ageal app's global cumulative downloads exceeded 2.5 million, marking an increase of 1 million downloads from 1.5 million in January. The monthly active user count has risen to 360,000, a 20% increase compared to the beginning of the year.
The Ageal app was launched in March 2022. In October 2023, it introduced Bluetooth connectivity features alongside the release of the MediCube Ageal 'Booster Pro,' adding convenience functions such as usage history management and intensity adjustments.
Subsequent product launches, including the Booster Vibration Cleanser, High Focus Shot Plus, Booster V Roller, Booster Pro X2, and Booster Glow, have expanded the app's connectivity features for each device. Users can check their usage history, adjust settings based on the device, and utilize features like LED color settings and artificial intelligence (AI) modes through the app.
As of August, global cumulative sales of MediCube Ageal beauty devices surpassed 8 million units. In addition to device connectivity, the app offers its own content, games, community features, and the ability to purchase MediCube gift certificates.
International users make up a significant portion of the app's audience. As of the end of September, approximately 76% of the app's monthly active users were from overseas, while about 24% were domestic users. The app is currently available in over 90 countries, including South Korea, the United States, and Japan, and supports five languages: Korean, English, Japanese, Chinese, and Vietnamese.
APAR plans to enhance app features and services based on the usage environment and demands of different countries. The company aims to improve product usability by integrating beauty devices with digital services and expanding its engagement with international users.
An APAR representative stated, "The Ageal app extends consumers' experiences with beauty devices into digital services and broadens connections with global users. We will continue to strengthen the integration between devices and the app while enhancing services tailored to the usage environments and demands of different countries, thereby increasing our competitiveness as a global beauty platform."
Meanwhile, APAR reported that its cumulative revenue exceeded 2 trillion won by the third quarter of this year, surpassing last year's annual performance in just nine months. Sales in overseas markets, particularly in the United States and Europe, have surged, leading to record quarterly revenues.
* This article has been translated by AI.
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