Ministry of SMEs Establishes Cooperation Channel with Brazil to Support K-Startups' Entry into South America The Ministry of SMEs and Startups announced that on July 28, local time, Deputy Minister Noh Yong-seok held a bilateral meeting with Brazilian Deputy Minister of SMEs Thiago Nakasio Pereira in São Paulo, Brazil, to discuss cooperation between the two countries.The meeting aimed to outline the implementation of the 'Memorandum of Understanding (MOU) on Small and Medium Enterprises and Startups' signed during Brazilian President Luiz Inácio Lula da Silva's state visit to South Korea in February, a July 29, 2026

K-Beauty Glow Week Held in São Paulo with 21 Participating Companies The Ministry of SMEs and Startups announced that it is hosting the 'K-Beauty Glow Week in Brazil' on July 28-29 at the Grand Hyatt São Paulo.This event is part of a global expansion project for K-brands that has previously taken place in cities such as Shanghai, Hanoi, and Rome. Brazil is recognized as the largest manufacturing and domestic market in South America, and interest in K-Beauty has been rising recently.At the São Paulo event, 21 domestic beauty companies will set up individual exhibi July 29, 2026

Persis Launches Office Subscription Service to Transform Workspace Solutions Persis has launched an 'Office Subscription Service' that encompasses everything from office furniture rental to maintenance, collection, and reuse. The company aims to enhance cost efficiency for corporate clients while providing a one-stop integrated service.On July 29, Persis officially announced its entry into the office furniture rental market during a press conference held at the Persis Business Hub in Yeouido, Seoul. The new office subscription service offers over 500 types of office furn July 29, 2026

Qurient Receives Approval for Clinical Trial of Mocetinostat and Trodelvy Combination Qurient is set to begin a clinical trial combining mocetinostat and Trodelvy. The trial aims to validate the synergy observed in preclinical studies and evaluate the treatment efficacy for triple-negative breast cancer.On July 29, Qurient announced that it has received approval from the Ministry of Food and Drug Safety for the Investigational New Drug (IND) application for the combination trial of mocetinostat (Q901) and Trodelvy (active ingredient: sacituzumab govitecan).This clinical trial, le July 29, 2026

Special Prosecutors Decline to Charge Former Army Commander Over Martial Law Allegations The second special prosecutor team, led by Kwon Chang-young, has decided not to prosecute Joo Seong-woon, the former commander of the Army's Ground Operations Command, over allegations that he condoned his subordinate's involvement in martial law during the emergency declaration on December 3.On July 29, the special prosecutors announced their decision not to file charges against Joo for dereliction of duty, although they did not disclose specific reasons for the decision.Joo served as the comma July 29, 2026

Yoon Suk Yeol's Appeal Hearing on Drone Incursion Held Behind Closed Doors Yoon Suk Yeol, sentenced to 30 years in prison for allegedly deploying drones in Pyongyang to justify the declaration of martial law, faced the first session of his appeal hearing behind closed doors.On July 29, the Seoul High Court's Criminal Division 1, led by Judge Yoon Seong-sik, convened the initial hearing for Yoon, former Defense Minister Kim Yong-hyun, former National Defense Intelligence Command Chief Yeo In-hyung, and former Drone Operations Commander Kim Yong-dae, who are charged with July 29, 2026

David Golf Launches 'Woody Iron' at Golfzon Market David Golf has introduced its flagship product, the 'Advancer 7th Generation Woody Iron,' at Golfzon Market locations nationwide, expanding its offline distribution network. According to the company, the product has surpassed cumulative sales of 250,000 units and has ranked first in the utility category on Naver Shopping.The Advancer Woody Iron has been a steady seller for David Golf since its initial launch in 2005. The latest 7th generation model features the company's patented 'Advance Trigge July 29, 2026

South Korea and Brazil Strengthen Rare Earth Supply Chain Cooperation The South Korean government is set to resume negotiations for the Korea-Mercosur Trade Agreement (TA), which have been on hold for over five years, coinciding with President Yoon Suk Yeol's state visit to Brazil. This marks a significant step in enhancing supply chain and trade cooperation with Brazil, the largest economy in Latin America.The Ministry of Trade, Industry and Energy announced on July 29 that the TA will be expedited during President Yoon's visit, and a private sector memorandum of July 29, 2026

Koo Yun-cheol: Tax Reform Plan to be Announced Next Week Koo Yun-cheol, Deputy Prime Minister and Minister of Economy and Finance, stated on July 29 that the upcoming tax reform plan will focus on enhancing economic vitality, ensuring tax equity, and establishing a sustainable fiscal foundation.During his opening remarks at a meeting of the National Assembly's Finance and Economy Committee, Koo emphasized the importance of achieving the '3-4-5 economic goals'—a potential growth rate of 3%, becoming a top four exporter, and reaching a per capita income July 29, 2026

Agriculture Minister Song Mi-ryeong Urges Farmers to Avoid Working During Heat As a heat wave continues across the country, Agriculture Minister Song Mi-ryeong urged farmers to refrain from working during the hottest parts of the day.On July 29, Minister Song visited Sanggang Village and Cheonji Agricultural Cooperative in Hampyeong County, Jeonnam Province, to assess the response to the heat wave and made this request.She advised local residents and seasonal foreign workers to follow guidelines during heat advisories, including limiting outdoor work, staying hydrated, and July 29, 2026