YouTubers shape K-beauty retail in Leferi's latest Select Store pop-up SEOUL, July 11 (AJP) - South Korean beauty content company Leferi has launched its fourth Select Store pop-up event, showcasing a curated lineup of Korean cosmetics selected through a sweeping analysis of YouTube beauty content. Running through July 13 at Starfield COEX Mall, Hanam, and Suwon, the Select Store – THE KYEA SELECTION features 21 standout products from 13 brands, including Jung Saem Mool, AHC, and TOKO. What sets this edition apart is its methodology: rather than relying solely on star creators, Leferi utilized its proprietary Beauty Brand Power Index to mine data from more than 15,000 unsponsored YouTube review videos by 929 Korean beauty creators, amassing insights from 553 million views between November 2024 and April 2025. The result, according to Leferi, is a new kind of curation — one based not on paid partnerships or influencer popularity, but on algorithmically assessed product performance across skincare, color cosmetics, and inner beauty supplements. “This is not just another influencer event,” said a Leferi spokesperson. “It’s a retail experience backed by big data and actual viewer engagement.” Leferi has previously hosted similar events featuring star YouTubers like Leo J and Minsko at luxury retail destinations such as The Hyundai Seoul. But this iteration marks a shift toward platform-based authority, blending beauty tech with consumer trust. Still, creators remain central to the experience. Beauty YouTuber Bitnal Young, serving as the event’s "muse," underscored the influence and responsibility that come with her role during a fan meet-and-greet held on Friday. “I have to be very careful because I can’t just recommend any product,” she said in an interview. “When subscribers say that the products I recommended worked well for them, it feels like I’m really having an influence.” Her audience, she added, is primarily women aged 25 to 35 — a key demographic in Korea’s competitive beauty market. The pop-up has also drawn international attention, highlighting the global reach of Korean beauty content. Danya, a 20-year-old visitor from Chicago, browsed the selection after learning about K-beauty through Korean influencers. “I bought a few AHC eye creams — they felt very hydrating and nice,” she said. “Korean brands are huge in the U.S. now.” Positioned as a hybrid between a high-concept retail store and an industry showcase, the Select Store aims to do for beauty what Apple Stores did for tech — or what CES does for product innovation. The event includes creator-led festivals and talk shows designed to foster deeper community engagement. Founded in 2013, Leferi manages a roster of about 800 creators globally and launched the Korea YouTuber’s Excellence Awards to recognize standout content in the beauty space. The company’s touring platform model aims to serve as a new kind of distribution channel — connecting influencers, brands, and consumers in real time and across geographies. 2025-07-11 17:12:59

Samsung to launch XR headset this year, targeting Apple, Meta SEOUL, July 11 (AJP) - Samsung Electronics plans to introduce its first extended reality headset later this year, positioning the device as a premium rival to Apple’s Vision Pro and Meta’s Quest lineup. The device, developed under the code name Project Moohan, marks Samsung's most ambitious move yet into immersive computing. The project is a collaboration with Google and Qualcomm, uniting three of the world’s largest tech companies as they seek to carve out space in a market still searching for mass appeal. Roh Tae-moon, president of Samsung’s mobile division, confirmed the launch timeline during a recent press briefing in New York. “We are working to enhance the completeness of XR headset Project Moohan with the goal of launching within this year,” Roh said. Under the partnership, Google is responsible for the operating system and multimodal artificial intelligence capabilities, Qualcomm is providing the chipset, and Samsung is leading the hardware development and manufacturing. Project Moohan will be Samsung’s first Android-based XR headset, following a developer preview of Google’s software last December and a media showcase during the company’s Galaxy Unpacked event in January. Industry observers expect the headset to integrate with Samsung’s Galaxy Watch and the newly launched Galaxy Ring, offering gesture controls and wearable syncing that may improve ease of use compared to rival products. Apple’s Vision Pro, despite its technological sophistication, has faced criticism over its $3,499 price tag and limited software library. Meta’s Quest headsets, while more affordable, have struggled with a fragmented app ecosystem and uneven consumer adoption. Samsung is aiming for a middle ground — banking on its vast device ecosystem and Android app compatibility to differentiate its offering. Though Samsung has not announced a firm launch date, analysts expect the headset could be unveiled as early as September. Much will hinge on pricing and content availability, areas where competitors have stumbled. In addition to its XR ambitions, Samsung is expanding its Galaxy AI platform to 400 million devices this year, up from 200 million in 2024. The company reiterated its pledge to offer core AI services, such as real-time translation, free of charge — even on budget models. Roh said Samsung will maintain free access to basic features beyond 2025, while hinting that more advanced capabilities could eventually be paywalled through subscription plans. 2025-07-11 13:51:00

Hyundai, Kia gain US market share despite 25 percent tariffs SEOUL, July 10 (AJP) - Hyundai Motor and its affiliate Kia notched a record 11 percent combined market share in the United States over the first five months of 2025, sidestepping the immediate effects of steep American tariffs by holding vehicle prices steady and relying on preexisting inventory. The two South Korean automakers sold a combined 752,778 vehicles from January through May, up from 10.5 percent in the same period a year earlier, according to data released Thursday by Wards Intelligence, an automotive research firm. Hyundai accounted for 5.8 percent of the U.S. market with 400,116 vehicles sold, while Kia held 5.2 percent with 352,662 units. The companies maintained steady month-on-month growth, increasing their market share from 10.5 percent in January to 10.8 percent by April, despite a 25 percent U.S. tariff on foreign-made automobiles imposed earlier this year. The gains were driven in part by a strategic freeze on vehicle prices in the American market, a move made possible by tapping into inventories built up before the tariffs took effect. However, industry analysts warn that the impact of the trade barriers will begin to weigh on financial performance in the second quarter. Korea Investment & Securities estimates Hyundai will incur 803 billion won (approximately $582 million) in tariff costs during the second quarter, with Kia projected to face 723 billion won (around $524 million) in related expenses. KB Securities estimates that Hyundai’s annual tariff-related costs could reach 3.1 trillion won starting from vehicles sold after mid-May. Other automakers, including Toyota and Ford, have begun raising vehicle prices in the U.S. to offset the higher costs. Toyota increased the average selling price of U.S. vehicles produced after July 1 by $270, while Ford raised prices on vehicles manufactured in Mexico and sold in the U.S. in May. While Hyundai and Kia have so far resisted similar price hikes, analysts believe it is only a matter of time before the cost burden is passed on to consumers. 2025-07-10 17:15:04

Samsung C&T's 8 Seconds opens first Philippine store, expanding K-fashion reach in Southeast Asia SEOUL, July 10 (AJP) - Samsung C&T’s casual fashion brand 8 Seconds made its official debut in Southeast Asia this week, opening its first store in the Philippines through a partnership with local retail powerhouse Suyen Corporation. The 420-square-meter flagship, located on the second floor of SM Mall of Asia in Manila, launched Wednesday with a grand opening event. Founded in 2012, 8 Seconds is positioned as a trend-driven, accessible fashion label aimed at younger consumers, often described as South Korea’s answer to fast fashion giants like H&M and Zara. Its partnership with Suyen Corporation—a veteran Philippine retailer with approximately 1,600 stores nationwide across fashion, beauty, and food sectors—signals Samsung’s broader ambition to capture Southeast Asia’s growing appetite for Korean culture and aesthetics. The ceremony attracted a mix of high-level dignitaries and brand representatives. Korean Ambassador to the Philippines Lee Sang-hwa and Philippine Trade and Industry Director Jo-Dann Darong were in attendance, along with Pasay City Councilor Luigi Calixto Rubiano. From the corporate side, Suyen executives Ben Chan, Virgilio Lim, and Bryan Lim joined Samsung C&T Fashion Division Head Lee Jun-seo and Vice President Ko Hee-jin to mark the occasion. Sunoo, a member of the K-pop group ENHYPEN and the brand’s global ambassador, also made an appearance, further amplifying the brand’s youth appeal. “The Philippines, and Manila in particular, represents strong potential for K-fashion,” said a Samsung C&T official. “The market has a youthful demographic and a high affinity for Korean culture, which aligns well with the identity of 8 Seconds. Local consumer feedback shows strong demand and high satisfaction with our products.” Samsung cited the country’s favorable population pyramid — heavily skewed toward younger generations — as a primary driver for choosing Manila as its entry point. The brand also emphasized its differentiation from global competitors by offering sizing and styles more attuned to Asian body types and fashion sensibilities. The flagship store at SM Mall of Asia, one of Southeast Asia’s largest shopping destinations operated by the retail conglomerate SM Group, marks the first step in a broader regional expansion strategy. 8 Seconds plans to open two additional locations in Manila by October: one later this month at Uptown Mall in Bonifacio Global City, and another at Robinsons Manila. Samsung also aims to capitalize on its collaboration with ENHYPEN, whose popularity in both South Korea and the Philippines has surged in recent years. Since 2023, the group has secured five No. 1 albums on iTunes in the Philippines alone — a resonance that 8 Seconds hopes to channel as it establishes itself in the local market. With its Philippine launch, 8 Seconds joins a growing wave of Korean fashion brands extending their footprint beyond domestic borders, as Korean cultural exports continue to redefine global trends from beauty to pop music — and now, increasingly, everyday streetwear. 2025-07-10 15:46:33

Samsung unveils slimmest foldable yet with Galaxy Z Fold7 SEOUL, July 10 (AJP) - Samsung Electronics has introduced its latest flagship foldable, the Galaxy Z Fold7, touting it as the slimmest and lightest model in its Z Fold series to date. Unveiled at the company’s Galaxy Unpacked 2025 event in Brooklyn, the Fold7 represents a significant leap in both design and functionality as the firm continues to bet big on foldables and artificial intelligence. The new device measures just 8.9 millimeters thick when folded and 4.2 millimeters when open, and weighs 215 grams. It features an expansive 8.0-inch main display and a 6.5-inch cover screen with a cinematic 21:9 aspect ratio, offering users a tablet-like experience in a smartphone form factor. Beneath the hood, the Fold7 runs on Qualcomm’s Snapdragon 8 Elite for Galaxy processor, which Samsung says delivers a 41 percent improvement in neural processing unit (NPU) performance, along with gains of 38 percent and 26 percent in CPU and GPU speeds, respectively. The device is also equipped with a 200-megapixel wide-angle camera — matching the specifications of the Galaxy S25 Ultra — and Samsung’s AI-powered ProVisual Engine for enhanced low-light photography. At a media briefing in Seoul, Thursday, Samsung officials spoke about the engineering challenges behind the new form factor. “We redesigned almost every component to achieve this level of thinness,” said a lead product planner. “The biggest hurdle was finding the balance between an ultra-slim profile and uncompromising flagship performance.” Security features have also received an upgrade. The Fold7 introduces KEEP, a new encrypted storage function that isolates data for individual apps, while Samsung’s Knox Matrix expands threat detection across its ecosystem. The company also said it has added quantum-resistant encryption to its Secure Wi-Fi capabilities, anticipating emerging cybersecurity threats. In addition to the Fold7, Samsung revealed the Galaxy Z Flip7, which sports a 4.1-inch cover screen, and a more affordable Flip7 FE model, aimed at expanding the reach of its foldable portfolio. Global sales of the Galaxy Z Fold7 begin July 25, with pre-orders in South Korea starting Tuesday. Pricing for the Fold7 starts at 2.379 million won (about $1,780) for the 256GB model, climbing to 2.933 million won for the top-tier 1TB version with 16GB of RAM. Early buyers will receive a complimentary double-storage upgrade. 2025-07-10 15:13:00

Tata Group of India bets on AI, EVs, renewables to power its next chapter Editor's Note: This article is the 26th installment in our series on Asia's top 100 companies, exploring the strategies, challenges, and innovations driving the region's most influential corporations. SEOUL, July 10 (AJP) - Spanning sectors from steel and software to salt and automobiles, the Tata Group of India stands as Asia’s most enduring industrial empire. With operations in more than 100 countries and a global workforce exceeding one million, the conglomerate posted $165 billion in revenue in fiscal 2024. Its 29 publicly listed companies boasted a combined market capitalization of $403 billion as of August in 2024. To many, Tata is more than a business. It is a byword for Indian enterprise and a case study in how legacy, ethics, and innovation can form the bedrock of global expansion. At its heart is a model of corporate stewardship that has shaped Indian capitalism and influenced business practices around the world. The group traces its origins to 1868, when Jamsetji Nusserwanji Tata — a visionary Parsi industrialist — founded a modest trading firm with an outsized ambition: to help build a modern, self-reliant India. From establishing the Empress Mills in Nagpur to opening the Taj Mahal Hotel in Mumbai — India’s first hotel with electricity — Jamsetji laid the foundations for what would become one of the world's most diversified conglomerates. But his legacy is not only industrial. Jamsetji championed a radical business philosophy for his time that industry should serve society. He seeded institutions such as the Indian Institute of Science and invested in hydroelectric power projects, embedding public good into private enterprise. That ethos — prioritizing employee welfare, education, and infrastructure over pure profit — remains core to Tata’s identity, setting it apart in an era dominated by shareholder-first capitalism. Tata’s expansion unfolded through a series of calculated bets on India’s industrial future. Tata Steel was launched in 1907 as the nation’s first major steel plant. Tata Motors, founded in 1945, began with locomotives and evolved into a key player in commercial and passenger vehicles. In 1968, Tata Consultancy Services (TCS) was formed — now Asia’s largest IT firm, generating $30 billion in revenue and employing over 600,000 consultants worldwide. Its global footprint grew dramatically in the 2000s with a series of bold acquisitions. In 2000, the group acquired Tetley Tea, marking its foray into international consumer markets. The $12 billion purchase of Corus Steel in 2007 vaulted Tata Steel into the global top tier, and the $2.3 billion acquisition of Jaguar Land Rover in 2008 transformed Tata Motors into an automotive powerhouse. TCS today leads the group in valuation, with a market cap exceeding $150 billion, followed by Tata Motors and Titan Company. Despite its vast scale — more than 30 companies spanning 10 sectors — Tata operates on a decentralized model. Each firm has its own board, granting operational autonomy while adhering to shared principles of governance and ethical conduct. At the center sits Tata Sons, the group’s principal holding company. Nearly two-thirds of its equity is held by philanthropic trusts established by the Tata family. The largest, the Sir Dorabji Tata Trust and the Sir Ratan Tata Trust, direct a significant portion of the group’s profits to charitable, educational, and scientific causes — a structure virtually unique among global business conglomerates. Since assuming the chairmanship in 2017, Natarajan Chandrasekaran has accelerated internal consolidation and long-term capital allocation. His tenure has seen the merger of seven metal subsidiaries with Tata Steel and the creation of Tata Consumer Products through strategic reorganization. The group plans to deploy over 80 percent of its capital expenditures in India over the next five years, including Tata Power’s $10 billion push into renewables and $5 billion earmarked for gigafactories. Still, Tata faces the complexities of an evolving global economy — climate pressures, technological disruption, and geopolitical volatility among them. Yet its strengths lie in its unmatched diversification, deep-rooted brand equity, and 157-year legacy of integrity. As the group charts its next chapter, balancing innovation with social purpose, it appears poised to maintain its place as one of Asia’s most resilient and principled industrial dynasties — an empire not only built to last, but built to lead. 2025-07-10 09:52:41

Korea looks to shipbuilding ties as strategic tool in tariff talks with US SEOUL, July 09 (AJP) - As South Korea prepares for high-stakes tariff negotiations with the United States over the next three weeks, the country’s shipbuilding industry has emerged as a central element of Seoul’s diplomatic and strategic playbook. Government officials said Wednesday that cooperation in the shipbuilding sector is being positioned as more than just a bargaining chip in ongoing trade discussions. A senior official at the presidential office noted that the Korea–U.S. partnership in shipbuilding “will not be used merely as leverage,” underscoring its broader significance within the countries’ economic and security relationship. The talks, which include not only trade policy but also defense cost-sharing and the role of U.S. military forces stationed on the peninsula, are being shaped by a growing recognition of shipbuilding’s dual role — as both a geopolitical asset and an industrial powerhouse. Korean officials believe highlighting the sector's strategic utility will help frame negotiations more comprehensively. That positioning gained momentum this week when Hanwha Ocean announced it had secured its third U.S. Navy maintenance contract — this time for the USNS Charles Drew, a supply ship in the Navy’s 7th Fleet. The deal involves maintenance, repair and overhaul (MRO) work scheduled to begin in mid-July at Hanwha’s Geoje shipyard and conclude by the end of the year. The Charles Drew, a 41,000-ton non-combat vessel tasked with transporting cargo and ammunition, follows two earlier contracts awarded to Hanwha for the Wally Schirra and the Yukon in 2024. The Yukon is expected to leave the Geoje yard later this month after completing repairs. Hanwha is targeting five to six MRO projects in 2025 and is preparing to transition into direct ship construction for the U.S. market following facility expansions at its recently acquired Philadelphia shipyard. Meanwhile, HD Hyundai Heavy Industries, South Korea’s largest shipbuilder, signed a memorandum of understanding with Huntington Ingalls Industries, the top American military shipbuilder. The agreement aims to explore collaboration in areas such as process innovation and workforce development — areas seen as critical to the revitalization of American naval production capacity. Industry officials describe South Korea’s major shipbuilders as among the few realistic partners capable of supporting the U.S. Navy’s modernization ambitions. Their strengths in eco-friendly vessel construction and smart shipyard technologies are also seen as a counterweight to China’s expanding shipbuilding footprint, particularly in the military domain. The geopolitical undercurrents of the sector were highlighted by President Lee Jae Myung during remarks Tuesday at a defense industry forum marking the country’s first National Defense Industry Day. Lee described the defense sector as a “future growth engine” and pledged to diversify the industry’s ecosystem away from its traditional conglomerate-centered model. He also committed to expanding government-to-government cooperation and making South Korea one of the world's top four defense powers. 2025-07-09 16:50:30

Power demand hits July record, prompting emergency measures SEOUL, July 09 (AJP) - South Korea’s electricity demand surged to its highest level in three years this week, as an unusually early and intense heat wave swept across the country. National power consumption reached 93.4 gigawatts on Monday, surpassing the previous July record of 92.99 GW set in 2022. By Tuesday evening, the load climbed further to 95.7 GW, pushing electricity reserves below the critical 10 percent threshold for the first time this summer, according to data from the Ministry of Trade, Industry and Energy. The spike came nearly two weeks earlier than the typical peak in summer energy use. In response, the government activated a broad emergency management system. Deputy Industry Minister Lee Ho-hyun on Tuesday visited Daejeon to inspect key infrastructure. The emergency operations include real-time surveillance of critical generation plants and transmission lines to quickly detect and respond to potential disruptions. In tandem with infrastructure monitoring, authorities have intensified support for low-income and at-risk populations. Beginning July 1, the government began distributing enhanced energy vouchers — up to 701,300 won (about $540) — to more than 1.3 million households. Eligible recipients include older adults, people with disabilities, and families with infants. Officials have also completed the early installation of air conditioning units in 18,000 low-income homes and 500 social welfare centers, and have dispatched teams to conduct door-to-door visits to educate recipients on how to effectively use cooling systems without fear of rising bills. Additionally, an “energy cashback” program has been introduced, offering rebates of up to 100 won per kWh for households that reduce electricity use by at least 3 percent compared to their average consumption over the past two years. The incentive aims to curb demand during peak periods while helping households offset higher cooling costs. 2025-07-09 14:28:56

From streetwear to skincare, Seoul's Seongsu-dong emerges as Korea's 'Style Capital' Editor's Note: This is the sixth article in our series exploring the evolving landscape of the Korean beauty industry and the products that captivate international visitors. SEOUL, July 08 (AJP) - In the heart of Seongsu-dong, a once-industrial neighborhood now transformed into one of Seoul’s trendiest enclaves, foreign visitors will find a curated showcase of South Korea’s rising fashion and beauty prowess — all under the banner of e-commerce powerhouse Musinsa. With multiple flagship locations spread across the district, Musinsa has reimagined retail as an immersive experience. Anchoring the area is Musinsa Store Seongsu at Daelim Changgo, a minimalist concept shop housed in a preserved 50-year-old warehouse that once stored rice. The location is Musinsa’s third offline venture, following openings in Daegu and Hongdae, and represents the company’s ambitions to be more than just a digital marketplace. “There are quite a few days when lines stretch far outside the stores,” said a Musinsa spokesperson. “During pop-up events, the crowd is sometimes so large it clogs the streets of Seongsu.” For international visitors, the spokesperson offered a tip: plan around weekday mornings to avoid the rush. The Daelim Changgo store is more than a retail space — it is a stage for emerging Korean labels like Stand Oil, a homegrown bag brand that has developed a cult following. More than half the visitors to its Seongsu flagship are foreign, many drawn by its now-ubiquitous Oblong and Butter bag lines, both of which have become everyday sights on Seoul’s subways. With official online shops in Japan and Taiwan and sellout performances at pop-ups in Tokyo and Osaka, Stand Oil encapsulates the exportable appeal of Korean fashion — practical, stylish, and distinctively local. Another cornerstone of Seongsu’s streetwear identity is thisisneverthat, a pioneer of Korea’s first-generation streetwear movement. Founded in 2010 by Inwook Park, Nadan Cho, and Jonkyu Choi, the brand now operates seven stores across Seoul and boasts international flagships in Harajuku, Osaka, and Shanghai. Its recent Seongsu outpost, which also houses affiliated label Khakis, fuses utilitarian military aesthetics with 1990s sportswear — a look that resonates with younger audiences both in Korea and abroad. Seongsu also offers a glimpse into Korea’s growing influence in beauty. Oddtype, a cosmetics label known for its experimental lip products, challenges the boundaries of conventional makeup with thick-brush applicators and highly pigmented tints. “Oddtype tints coat particularly well with a glossy finish,” said Yeji Jung, a professional makeup artist. “They create volume and reflect light beautifully.” At Musinsa’s Daelim Changgo store, curious tourists can test the products themselves — a hands-on introduction to the next wave of Korean beauty innovation. Footwear label Rockfish Weatherwear, originally founded in Cornwall in 2004, has been reimagined for Korean tastes. Known for seasonal staples like Mary Jane flats and platform rain boots, the brand gained celebrity cachet through appearances on K-pop idols including NewJeans and IVE’s Wonyoung. Now, Rockfish is more than a footwear label — it is a lifestyle brand, merging British heritage with Korean climate-conscious design. For those seeking sophistication over streetwear, Matin Kim offers minimalist, professional fashion with international reach. Founded with a focus on refined daily wear for modern women, the label recently opened its first Japanese location in Tokyo’s Shibuya district and is aiming for 15 stores in Japan by 2030. A recent Osaka pop-up drew 9,000 visitors in a week, selling out its signature Ribbon Round Bags and Coated Jumpers. Matin Kim’s growth is backed by a five-year partnership with Musinsa, underlining the strategic importance of Japanese expansion for Korea’s fashion brands. Together, these labels — each with distinct aesthetics and values — form the core of Seongsu’s transformation from a neighborhood of shoe factories into a beacon of cultural commerce. Adjacent to the bustling Seongsu Cafe Street, Musinsa’s stores cater primarily to twenty-somethings drawn to neutral tones and accessible pricing. But the appeal stretches further: the compact district offers a walkable introduction to the textures of Korean lifestyle, blending coffee shops, fashion flagships, and cultural landmarks. In one visit to Seongsu, foreign visitors can experience the full spectrum of Korean fashion and beauty — from cutting-edge lip tints to globally recognized bags — within blocks. More than a shopping trip, the Musinsa-led development offers insight into Korea’s evolving creative industries, which are no longer content to imitate global trends but are instead setting them. For travelers seeking to understand the intersection of culture, commerce, and style in South Korea, Seongsu-dong is a compelling place to start. 2025-07-09 10:28:24

Samsung Electronics reports 55.9 percent drop in Q2 operating profit SEOUL, July 08 (AJP) - Samsung Electronics forecast a steep decline in its second-quarter operating profit, highlighting persistent challenges in the global tech industry despite signs of recovery in the semiconductor sector. The South Korean tech giant on Tuesday said it expects an operating profit of 4.6 trillion won, or approximately $3.5 billion, for the April to June period — down 55.9 percent from a year earlier. Revenue is projected to total 74 trillion won, a marginal 0.09 percent decline from the same quarter in 2024. The earnings guidance, released ahead of final audited results, also reflected a quarterly slowdown. Operating profit dropped 31.2 percent from the previous quarter, while revenue slid 6.5 percent, according to preliminary figures based on Korean International Financial Reporting Standards. The company attributed the figures to investor disclosure obligations, noting that the estimates are subject to change following external audits of its headquarters and affiliated entities. Samsung, which began offering quarterly guidance in 2009, emphasized its continued commitment to transparency and global accounting standards by adopting IFRS in 2010. Samsung said it plans to hold a conference call to discuss the final earnings later this month, where executives are expected to field questions from shareholders and analysts about the company’s performance, ongoing industry pressures, and future outlook. 2025-07-08 10:36:50