Journalist
Joonha Yoo, and Yoo Na-hyun
joonhayoo94@ajupress.com
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BTS Live D-2 : Latest from Gwanghwamun - beyond and across Seoul SEOUL, March 19 (AJP) - Seoul’s transformation ahead of BTS’s comeback is no longer confined to barricades and traffic controls. It is now unfolding as a citywide visual and behavioral shift one that is already drawing crowds into the experience before the performance begins. At Gwanghwamun Gate, visitors dressed in traditional hanbok gathered in large numbers, taking photos against the historic backdrop, an early sign that the area is already functioning as a cultural staging ground rather than a conventional tourist site. Along the Han River, bridges have been illuminated with sweeping arcs of purple and red water jets, turning ordinary infrastructure into a synchronized light and water display. Groups of people gathered along the riverbanks late into the evening, many pausing to watch and film the scene, suggesting that the buildup to the concert has effectively begun outside the main venue. Compared with just a few days ago, the pace of change has visibly accelerated across multiple parts of the city. The change is equally visible at street level. In central Seoul, storefronts are beginning to adopt BTS-themed visuals, with large purple banners reading “WELCOME BTS ♥ ARMY” stretching across building facades above convenience stores and cafes. The installations, while informal, signal how businesses are actively aligning themselves with the event, transforming everyday commercial spaces into extensions of the concert environment. In Namdaemun Market, large-scale banners congratulating BTS stretched across narrow commercial streets, demonstrating how even traditional marketplaces are actively incorporating the event into their daily operations This spread of visual identity marks a shift from earlier preparations, which focused heavily on security and crowd control. While police barriers and controlled pedestrian routes remain in place, they are now accompanied by a parallel layer of symbolic and commercial participation. Physical preparations are accelerating on site. Large-scale stage structures, lighting rigs and LED frames are now visibly assembled, with crews working throughout the day, indicating that the transformation is not only symbolic but structurally underway. At the same time, some concerns have emerged over the use of color in the broader promotional campaign. While purple remains the group’s signature color, red has also been used in certain visual elements a choice that has drawn cautious reactions in Korea, where red is strongly associated with conservative political parties. Some observers have warned that even unintended overlaps in visual symbolism could invite political interpretations in a highly polarized environment. Crowd behavior is also beginning to change. At public spaces near the venue, including stepped seating areas along the river, people were already gathering in clusters, sitting, waiting and checking their phones — a pattern more typical of pre-event staging than casual foot traffic. The scene suggests that the audience is starting to assemble well ahead of the scheduled performance. Fans have also begun to signal their presence visually. Some were already seen holding official light sticks near the venue, rehearsing the collective gestures that typically define BTS concerts. Together, these developments point to a broader transformation: the event is no longer anchored to a single stage at Gwanghwamun Square. Instead, it is expanding outward, absorbing surrounding districts into a loosely connected, city-scale experience. Lighting equipment and barricade systems have also been deployed around key heritage sites, reflecting the scale of technical integration required to turn the historic district into a live performance environment. The expansion is also becoming visible beyond Seoul itself, as surging arrivals at Incheon International Airport signal a sharp buildup of inbound visitors, with crowded terminals offering an early indication of the scale of movement toward the capital. With only two days remaining until the concert, Seoul is not just preparing for BTS, it is beginning to perform. 2026-03-19 09:21:21 -
Chip rally drives KOSPI higher as Samsung, SK hynix top 40% of market cap SEOUL, March 18 (AJP) - South Korean stocks roared higher on Wednesday, powered by chip heavyweights, as easing oil prices and renewed momentum in AI-linked semiconductors lifted investor sentiment. The benchmark KOSPI jumped 5.04 percent to close at 5,925.03, reclaiming the 5,900 level after opening at 5,767.10 and extending gains throughout the session. A buy-side sidecar was triggered in afternoon trading as futures rose more than 5 percent, underscoring the strength of the rally. Foreign and institutional investors led the advance, purchasing a combined 3.9 trillion won ($2.9 billion) worth of shares. Foreigners bought 880 billion won, while institutions added 3.1 trillion won. Retail investors, by contrast, were net sellers of 3.87 trillion won. The divergence in flows pointed to a clear rotation into large-cap, AI-linked semiconductor stocks, with institutional and foreign capital moving aggressively into index heavyweights while retail investors took profits. Technology shares led gains, supported by both near-term and structural drivers. Samsung Electronics rose 7.5 percent to 208,500 won, while SK hynix surged 8.9 percent to 1,056,000 won. Optimism around Micron Technology’s upcoming earnings boosted sentiment across memory stocks, while continued momentum from Nvidia’s AI ecosystem reinforced demand for next-generation high-bandwidth memory (HBM). Improved shareholder return expectations also lent support, with Samsung signaling stronger competitiveness and a commitment to enhancing shareholder value at its recent annual general meeting. The rally pushed the combined market capitalization of Samsung Electronics and SK hynix to 1,986 trillion won ($1.4 trillion), accounting for 40.6 percent of the KOSPI — the first time their combined weight has exceeded the 40 percent threshold. Samsung alone made up roughly a quarter of the market, with SK hynix contributing about 15 percent, highlighting the concentration of gains in semiconductor heavyweights. Autos and industrials also advanced, with Hyundai Motor rising 4.4 percent to 545,000 won and Kia gaining 4.7 percent to 175,100 won, suggesting a modest broadening of the rally beyond chips. The tech-heavy KOSDAQ rose 2.4 percent to 1,164.4. Foreign investors bought 491.7 billion won, while institutions and retail investors sold 27.5 billion won and 392.7 billion won, respectively. Still, the contrasting flows underscored that buying interest remained concentrated in large-cap names rather than spreading evenly across smaller growth stocks. Elsewhere in Asia, Japan’s Nikkei 225 climbed 2.9 percent, Hong Kong’s Hang Seng rose 0.5 percent and China’s Shanghai Composite gained 0.3 percent. Oil prices eased, with Brent crude falling 1.5 percent to $101.85 per barrel and West Texas Intermediate declining 2.9 percent to $93.45. In currency trading, the Korean won hovered around 1,488 per dollar ahead of the Federal Reserve’s policy decision. 2026-03-18 17:49:53 -
BTS Live D-3 : BTSnomics 2.0 estimated to top $2 billion SEOUL, March 18 (AJP) -Even before the album drop, BTS’s comeback after a nearly four-year hiatus is shaping up to be a billion-dollar blockbuster. Starting with a truly national-scale open-air performance on Saturday — expected to shut down traffic and deploy a presidential-level security presence — analysts forecast more than 3 trillion won ($2.2 billion) in economic impact from their year-long comeback agenda. Moreover, their return has accelerated the transition from event-driven revenue for K-Pop performers to a platform-based model, analysts say. “This comeback is not just a return to activity, but an event that expands the monetization structure of the K-pop industry,” said Kim Yoo-hyuk, an analyst at IBK Investment & Securities, in a report released March 17. The report projects 2.9 trillion won in direct revenue from album sales, global tours, and merchandise. The estimate assumes 6 million albums sold and 6 million concert attendees, with an average ticket price of 300,000 won and average merchandise spending of 140,000 won per fan. Including tourism-related spending, the total economic impact will exceed 3 trillion won, the report said. If global demand that cannot be absorbed by offline concerts shifts online, revenue estimates could rise further, it said. Early demand indicators already point to strong momentum for the fifth full-length album “Arirang.” The record surpassed 4.06 million pre-orders within a week of pre-sales beginning, according to distributor YG Plus, exceeding the previous record of 3.42 million set by “Map of the Soul: 7” in 2020. The scale of the upcoming BTS world tour further underscores the economic impact. The “Arirang” tour is scheduled to feature 82 performances across 34 cities, positioning it as one of the largest ever mounted by a K-pop act. Demand has surged across major markets. Performances in North America and Europe sold out rapidly following ticket releases, with online queues reportedly reaching hundreds of thousands of users. Secondary market prices have also spiked, with some U.S. resale tickets trading as high as $5,700. The surge is extending beyond ticket sales into broader consumption. Travel demand linked to tour locations has risen sharply, with flight and accommodation searches increasing significantly ahead of major shows, highlighting the group’s capacity to drive cross-border economic activity. Select performances are to be streamed globally, a model that effectively transforms concerts from location-bound events into scalable digital products. Online concerts have already emerged as a key revenue driver, with BTS’ virtual performances in 2020 and 2021 drawing about 2.92 million viewers and generating $15.26 million in revenue. The scale of the economic spillover has drawn comparisons to “Swift-nomics,” a term used to describe the surge in local economic activity generated by Taylor Swift’s global tour. Swift’s Eras Tour was estimated to produce roughly $10 billion in economic impact across 51 cities, setting a benchmark for how large-scale tours can stimulate local economies. Analysts note that the BTS model differs in structure. While traditional tours primarily generate localized economic effects, BTS is increasingly combining offline performances with digital distribution and fan-platform monetization, allowing demand to scale beyond the actual venues. It is also possible the comeback will serve as a catalyst for broader industry transformation. In a report released in December, Samsung Securities said the revenue model for the BTS agency HYBE is shifting toward fan platforms and digital content. The BTS return is expected to accelerate that transition. “As fan-platform revenue expands, HYBE’s earnings structure is being reshaped toward recurring revenue streams,” the report said. At the center of this transition is Weverse, HYBE’s global fan platform, which has been expanding its user base and increasing paid subscription and digital service revenue. HYBE maintained its multi-trillion-won annual revenue during the group’s hiatus by expanding a multi-label strategy and platform business. BTS remains the key driver of the company’s revenue growth and margin expansion. The shift toward platform-based monetization is also influencing valuation. HYBE is currently trading at a forward price-to-earnings ratio of around 35 times, with analysts still seeing upside potential as recurring revenue streams expand. Beyond music, BTS’ intellectual property continues to extend into industries including fashion, gaming, and food. Analysts increasingly refer to this evolution as “BTSnomics 2.0,” defined by monetizing global audiences through platforms rather than one-off events. “In the past, BTSnomics 1.0 was about expanding the market through fandom growth,” Kim Yoo-hyuk of IBK Investment & Securities said in his report. “Now it has evolved into a structure that generates recurring revenue through platforms.” Risks such as revenue concentration around a single act and uncertainties in global regulatory environments remain, analysts note. Still, the comeback is likely a defining moment marking the transition from a hit-driven entertainment model to a scalable platform economy. 2026-03-18 17:07:14 -
BTS Live D-3 - Latest from Gwanghwamun SEOUL, March 18 (AJP) - Across the Gwanghwamun district, signs of tightening control are becoming visible in real time. Police barricades are being extended along sidewalks and major intersections, carving out narrow pedestrian corridors and restricting lateral movement between streets. Access points to nearby subway stations are being prepared for selective closure, while public bike docks and lockers around the area have already been suspended or sealed off. Security perimeters are also expanding outward from the square. Metal fencing now lines key roads and building frontages, creating buffer zones designed to absorb crowd pressure before it reaches the main venue. Mobile police units and monitoring vehicles have been positioned at strategic points, indicating a shift toward active, real-time crowd management. Together, these measures are gradually transforming not just the square, but the surrounding urban grid into a controlled environment, where movement is increasingly guided, filtered and contained ahead of the event. With three days remaining until BTS’s live comeback performance, Gwanghwamun Square is rapidly transforming into a tightly controlled event zone, as new layers of infrastructure and security measures take shape by the hour. Rows of temporary modular units believed to be portable restrooms and staff facilities have been installed across sections of the square, while extensive metal fencing now carves the area into clearly defined pedestrian corridors. Despite steady rain, pedestrians were seen navigating the newly arranged routes under umbrellas, offering an early preview of how movement will be managed as crowds swell later this week. As night fell, the transformation became even more apparent. The main stage structure lit up against the backdrop of Gwanghwamun Gate, suggesting that preparations are moving beyond construction toward technical testing. Beyond the square itself, nearby businesses are also adjusting to the expected influx of visitors. Cafes in central Seoul have begun introducing themed menus and streamlining operations with kiosks and reusable cup systems to handle increased demand. The changes reflect how preparations for the event are extending beyond the venue into the broader urban environment. On the policy side, authorities have raised the terrorism alert level in central Seoul ahead of the event, citing risks associated with large-scale crowd gatherings amid heightened global security uncertainties. The alert level in parts of Jongno and Jung districts will be elevated from “attention” to “caution” from midnight on Thursday through Saturday, under a four-tier system ranging from attention to serious. Police estimate that up to 260,000 people could converge on the area, prompting heightened surveillance and expanded safety measures. Authorities have also moved to restrict planned demonstrations near the square, warning that overlapping gatherings could pose risks of crowd crush and other safety incidents. Several groups have since relocated or scaled back their events as police tighten control over the area. Authorities have also moved to restrict planned demonstrations near the square, warning that overlapping gatherings could pose risks of crowd crush and other safety incidents. Officials have also requested cooperation from organizers to voluntarily adjust or relocate events during the concert period. Several groups have since relocated or scaled back their events as police tighten control over the area. On the ground, those measures are already materializing not as policy statements, but as barriers, routes and controlled spaces that are steadily reshaping how the public moves through the city center. 2026-03-18 16:13:46 -
KOSPI outperforms on Nvidia-driven momentum despite oil jitters SEOUL, March (AJP) — South Korean equities outperformed regional peers on the back of AI-driven buying, brushing aside rising oil prices that weighed on broader Asian markets. Seoul’s main bourse drew strength from its exposure to Nvidia’s supply chain, as momentum from the U.S. chipmaker’s GTC 2026 conference continued to support investor positioning in artificial intelligence-related stocks. Brent crude rose 3 percent to $103.23 a barrel, while West Texas Intermediate gained 3.6 percent to $96.80, bringing energy risks back into focus as tensions around the Strait of Hormuz intensified. Across Asia, the divergence was clear. Japan’s Nikkei 225 fell 0.2 percent and China’s Shanghai Composite dropped 0.9 percent, while Hong Kong’s Hang Seng Index edged up 0.2 percent. The benchmark KOSPI rose 1.63 percent to 5,640.48, supported primarily by strong institutional buying that offset selling by foreign and retail investors. Institutions bought a net 733.8 billion won ($492 million), effectively driving the market higher, while foreigners and individuals sold 173.8 billion won and 575.2 billion won, respectively — highlighting fragile underlying sentiment despite the headline gains. Technology and AI-linked stocks led the advance. Samsung Electronics rose 2.8 percent, while SK hynix briefly reclaimed the 1 million won level before paring gains. SK Square added 4.5 percent, reflecting continued positioning in AI infrastructure and platform exposure. Both Samsung Electronics and SK hynix took part in Nvidia’s event as key suppliers of next-generation HBM4 chips. Gains extended to autos and battery makers, with Hyundai Motor rising 3.2 percent and LG Energy Solution adding 4 percent. Platform and biotech shares also moved higher. NAVER climbed 2.8 percent, while Samsung Biologics rose 1.2 percent and Celltrion gained 3 percent. In contrast, defense and energy-related names lagged despite ongoing geopolitical tensions. Hanwha Aerospace fell 5.4 percent and Doosan Enerbility slipped 1.2 percent. The index, however, gave up much of its intraday gains after rising nearly 3 percent earlier in the session, as higher oil prices and late-session profit-taking weighed on sentiment. The tech-heavy KOSDAQ underperformed, slipping 0.12 percent to 1,136.94 after surrendering earlier gains. Foreign and institutional investors led the decline, selling a combined 94.6 billion won, while retail investors stepped in with net purchases of 140.1 billion won. The reversal underscored weakening momentum in smaller-cap and growth-oriented stocks, in contrast to the relative resilience of large-cap AI-linked names on the KOSPI. In currency markets, the Korean won held near 1,490 per dollar, supported by a modest pullback in the U.S. currency. 2026-03-17 17:46:18 -
BTS Live D-4 : Transit tip for the concert big day SEOUL, March 17 (AJP) - An estimated 260,000 people are expected to flood central Seoul Saturday for the BTS comeback concert, turning the historic Gwanghwamun district into a vast open-air theater. Authorities estimate that while 22,000 ticketholders will be seated near the main stage, the larger crowds packing the city’s main boulevard and surrounding streets will effectively transform much of downtown into a pedestrian-saturated festival zone. In anticipation of the large numbers of international fans, Seoul is rolling out new measures to improve transit access. Starting Tuesday, overseas-issued credit and debit cards will be accepted at subway ticket machines across 273 stations, allowing visitors to purchase single-use tickets and short-term transit passes without cash. To accommodate the surge, major roads around Gwanghwamun Square will be gradually shut down. Sections of the Sejong-daero boulevard will be closed from Friday evening, with additional restrictions extending through Saturday and into early Sunday as crowds disperse. Public transportation will also be reconfigured. To ease congestion, 62 bus routes, including city, regional and airport lines, will be diverted away from the area, while nearby subway stations such as Gwanghwamun, City Hall and Gyeongbokgung may temporarily skip stops or restrict access during peak hours. Bike-sharing services will also be scaled back, with 58 public rental stations near the venue suspended in stages ahead of the event. “The concert is exciting, but the scale of traffic controls feels excessive, especially for people who still need to commute or work over the weekend,” said Kim Jun-hwan, a 30-year-old office worker in Seoul. Safety measures will also be in force. Fifteen temporary medical stations will be installed between Gwanghwamun Square to Sungnyemun Gate. Mobile intensive care units and on-site medical teams will also be deployed nearby. Information for non-Korean speaking visitors remains a concern. “The subway system is great, but I haven’t really seen much information about the transit pass or event logistics,” said Sarah Shaun, a 28-year-old BTS fan from the United States. “I’m excited for the concert, but with road closures and subway disruptions, we’re still figuring out how to get to the venue,” her husband Ethan added. “BTS concerts are always intense, so I think even a crowd of 260,000 can be manageable,” Sarah said. 2026-03-17 17:32:54 -
BTS Live D-4 - Latest from Gwanghwamun SEOUL, March 17 (AJP) - With BTS’s comeback performance four days away, large-scale stage installation is underway at Gwanghwamun Square, where equipment and structures are being assembled across multiple sections of the site. Heavy machinery and staging crews were seen operating near the main installation area, while nearby sidewalks and elevated vantage points filled with onlookers photographing and recording the preparations. Some visitors were observed using professional cameras and mobile devices to document the setup process as anticipation builds ahead of the event. Moreover, crowds have begun gathering at vantage points overlooking Gwanghwamun Square, where the stage is currently being installed. At the rooftop of the National Museum of Korean Contemporary History, which offers a clear view of the site, people were seen taking photos and recording videos as preparations for the concert continued. Crowds are gathering around Gwanghwamun Square to photograph and document the comeback story from stage construction phase, with some livestreaming preparations using DSLRs and action cameras. Rooftop vantage points overlooking the venue are filling up as fans treat the event as a once-in-a-lifetime moment. The influx is also being felt across nearby commercial districts. Currency exchange operators in Myeong-dong report a noticeable uptick in Japanese and Taiwanese tourists over the past week, while restaurants and takeaway chains are preparing for what some describe as an “unimaginable” surge in demand. Seoul city officials have launched a multilingual live information page covering transport changes, safety rules and venue logistics, signaling a full-scale readiness effort as the concert approaches. 2026-03-17 15:18:37 -
Asian stocks diverge, KOSPI ends positive despite jittery won SEOUL, March 16 (AJP) -Asian stock markets diverged Monday as oil prices climbed above $100 in response to tensions around the Strait of Hormuz. With investors weighing energy risks and global demand signals, Japan and China edged lower, while Korea bucked the regional trend on strong semiconductor gains. Brent crude rose 1.6 percent to $104.83 a barrel and West Texas Intermediate crude gained 0.6 percent to $99.30, keeping energy security concerns at the center of regional trading as the Iran conflict entered its third week. Despite the uncertainty, broader risk sentiment showed some stability. S&P 500 futures and Nasdaq 100 futures both rose about 0.7 percent, while the U.S. 10-year Treasury yield slipped to 4.265 percent and the dollar index edged down 0.1 percent to 100.31. Japan’s Nikkei 225 closed down 0.13 percent at 53,751.15 as investors remained cautious following recent volatility tied to energy markets. China’s Shanghai Composite slipped 0.4 percent to 4,079.43, while Hong Kong’s Hang Seng Index traded about 1.4 percent higher in late dealings. In Seoul, the KOSPI rose 1.14 percent to close at 5,549.85, reversing early volatility as gains in Samsung Electronics and SK hynix offset weakness in other sectors. The index had opened 0.43 percent higher at 5,510.82 and swung between a high of 5,561.42 and a low of 5,448.75 during the session. Foreign investors remained heavy sellers, offloading 848.1 billion won ($567 million) worth of shares, while individuals purchased 717.5 billion won and institutions added 89.7 billion won. Technology stocks led the advance. SK hynix surged 7 percent to 974,000 won, while Samsung Electronics gained 2.83 percent to close at 188,700 won as investors continued positioning for strong demand tied to artificial intelligence infrastructure. Elsewhere in the market, automakers weakened, with Hyundai Motor falling 2.1 percent to 506,000 won. Platform and biotech shares also declined, with NAVER dropping 2.3 percent to 218,000 won, Samsung Biologics losing 1.5 percent to 1,568,000 won and Celltrion sliding 2.7 percent to 200,000 won. Defense stocks were slightly softer despite persistent geopolitical tensions, with Hanwha Aerospace edging down 0.8 percent to 1,476,000 won. The tech-heavy KOSDAQ index underperformed, falling 1.27 percent to 1,138.29 as foreign and institutional investors turned net sellers. Individuals bought 712.5 billion won worth of shares on the KOSDAQ. Foreign investors, meanwhile, sold 499.4 billion won and institutions offloaded 171.8 billion won. Currency markets showed some stabilization after earlier volatility. The Korean won remained close to crisis levels, trading at 1,496.7 per dollar on suspected intervention after it tumbled below 1,500 won for the first time in daytime session. 2026-03-16 17:38:28 -
BTS Live D-5 : Seoul turns into citywide festival as BTS makes comeback SEOUL, March 16 (AJP) - Seoul is poised to burst into light and sound this weekend as a quarter million fans descend on the Korean capital for a comeback performance by the mega-group BTS. The concert in Gwanghwamun Square will be the first in four years, following the completion of mandatory military service by the group members. The performance will follow the release Friday of ARIRANG, BTS’ fifth studio album. All 22,000 concert seats sold out rapidly, underscoring global demand for the return of the world’s most influential K-pop act. Seoul is making the best of the global attention, with a city-wide “BTS THE CITY ARIRANG SEOUL” campaign running from Friday thru April 19, and featuring fan events, cultural programs, and public installations across major landmarks throughout the capital. The city’s project effectively expands the concert from the stage to all of Seoul itself, turning it into spaces where visitors can encounter the music and themes of the new album. Foreign fans have already begun arriving in the Myeongdong and Hongdae areas of the city ahead of the concert week, filling K-pop merchandise stores and popular fan gathering spots. Landmarks lighting up across Seoul Many of Seoul’s most recognizable landmarks will be lit up in celebration of the BTS comeback. Displays will appear Friday and Saturday at 15 locations across the city, including the Sebitseom floating islands on the Han River. A 500-meter stretch of the walkway along the downtown Cheonggyecheon stream between the Ogansugyo and Beodeuldari bridges will turn into an “Arirang Light Walk” nighttime promenade featuring lighting installations and visual elements inspired by BTS and the new album. With the installation running from April 6 through April 19, visitors will be able to experience themed displays as they take a springtime stroll along one of Seoul’s most popular urban public spaces. Meanwhile, the Banpo Bridge Moonlight Rainbow Fountain, one of the capital’s best-known riverside light shows, will stage special performances set to BTS music Saturday and Sunday, pairing the group’s songs with the nighttime skyline of the Han River. Across the city, ten large media facade screens will display welcome messages for visiting fans, while banners will line Sejong-daero, the main boulevard leading to Gwanghwamun Square. To assist international visitors, multilingual welcome messages will also appear at major tourist sites and traditional markets. Fan events and interactive experiences The citywide project also introduces several fan participation programs. At Yeouido Hangang Park, a riverside park along the Han River, there will be a temporary venue titled the “Love Song Lounge” Friday and Saturday. The space will host listening sessions, busking performances and fan activities linked to the album’s campaign theme, “What Is Your Love Song?” Fans can also take part in a stamp rally connecting multiple BTS-themed locations across Seoul. Meanwhile, Dongdaemun Design Plaza, the landmark cultural complex designed by architect Zaha Hadid, will host additional programs including a music light show and live performances from April 6 to April 12. Events along the Han River Celebrations will extend beyond central Seoul to the Han River and surrounding districts. The 2026 Seoul Spring Festival will run from April 10 to May 5, while the opening performance of the Han River Drone Light Show is scheduled for April 10. Visitors can also explore the river with a one-day unlimited Hangang bus pass offered on Friday and Saturday, providing views of landmarks such as Sebitseom and N Seoul Tower from the water. Traditional and contemporary performances will also take place at river terminals in Mangwon, Yeouido and Apgujeong under the program “Arirang on Seoul Stage.” 2026-03-16 16:08:19 -
KPop Demon Hunters went Up, Up, winning 2 Oscars for Best Animated and Original Song *Updated with additional information SEOUL, March 16 (AJP) -KPop Demon Hunters turned Hollywood’s biggest night on Sunday into a K-pop celebration, sweeping two trophies at the 98th Academy Awards — Best Animated Feature and Best Original Song — as the Netflix sensation outshone heavyweight Hollywood contenders including Zootopia 2. Nearly a year after its global premiere, the animated hit — blending K-pop spectacle with Korean folklore and fantasy action — capped a remarkable awards-season run that has propelled it into one of the most culturally influential animated films in recent years. “To all the fans who got us here, and for all of those who look like me, sorry that it took us so long to see ourselves in a movie like this,” Korean-Canadian director Maggie Kang said as she accepted the award alongside co-director Chris Appelhans and writer Michelle L.M. Wong. “But it is here, and that means the next generations don’t have to go longing,” Kang added. “This is for Korea and for Koreans everywhere.” Produced by Sony Pictures Animation and released globally by Netflix, the film premiered on June 20, 2025 and quickly became one of the platform’s most-watched titles. The story follows fictional K-pop superstars Rumi, Mira and Zoey, who secretly battle supernatural threats while maintaining their global pop-idol personas — a concept that merges K-pop performance culture with animated fantasy storytelling. The film’s Oscar triumph capped a year-long wave of accolades, including major wins at the Golden Globe Awards, Critics Choice Awards and Grammy Awards. “Golden” captures Best Original Song The film also claimed the Best Original Song Oscar for “Golden,” a track that became a breakout hit from the film’s soundtrack. Written by EJAE, Mark Sonnenblick, Joong Gyu Kwak, Yu Han Lee, Hee Dong Nam, Jeong Hoon Seo and Teddy Park, the song was performed by EJAE, Audrey Nuna and REI AMI. “Growing up, people made fun of me for liking K-pop, but now everyone is singing our song,” singer-songwriter EJAE said in her acceptance speech. “I realized this award isn’t really about success — it’s about resilience. I’m incredibly grateful to our team, the amazing cast, all the producers, and of course my mom and dad.” Other nominees included “Dear Me” from Diane Warren: Relentless, “I Lied to You” from Sinners, “Sweet Dreams of Joy” from Viva Verdi!, and “Train Dreams” from Train Dreams. Hanbok-themed performance lights up Oscars stage The song also took center stage during the ceremony at the Dolby Theatre in Los Angeles, where EJAE, Audrey Nuna and REI AMI delivered a live performance of “Golden.” The stage opened with performers dressed in traditional Korean hanbok, accompanied by narration that built anticipation before the singers emerged in white to perform the K-pop-infused number. The performance blended synchronized choreography with Korean cultural imagery — bringing the film’s signature mix of K-pop aesthetics and folklore-inspired storytelling to the Oscars stage. With Netflix already announcing plans for a sequel, the triumph of K-Pop Demon Hunters suggests the film’s global cultural impact may only be beginning. 2026-03-16 08:54:47