Journalist

Lee Dong Geon
  • Dr.SEED Expands Offline Scalp Care With Musinsa Mega Store Seongsu Launch
    Dr.SEED Expands Offline Scalp Care With Musinsa Mega Store Seongsu Launch Scalp care brand Dr.SEED is expanding its offline presence. The company said it has opened a shop-in-shop at Musinsa Mega Store Seongsu, which opened on the 24th, and is offering customized products tailored to different scalp conditions. Musinsa Mega Store Seongsu is a large offline retail space where shoppers can experience fashion and beauty brands in one place, and it is positioned as a symbol of Musinsa Beauty’s push to expand offline touchpoints. Through the new location, Dr.SEED is introducing its “custom care by scalp condition” concept in an in-person setting. The brand categorizes users’ scalp conditions by type and recommends matching products, aiming to help customers choose items suited to their needs. At the Seongsu store, shoppers can find three lines tied to scalp types: the flagship Black Bean line, the Tea Tree & Lime line for oily scalps, and the Peppermint & Lemon line for dry scalps and dandruff concerns. Dr.SEED’s official online store also carries related items, including Black Bean shampoo, Black Bean scalp hair tonic, Tea Tree & Lime shampoo, and Peppermint & Lemon shampoo. The signature Black Bean line is a scalp care range that uses black bean ingredients. It is designed as a three-step routine—shampoo, hair pack and hair tonic—for everyday use. On Dr.SEED’s official store, the Black Bean vegan hair-loss three-item set is introduced as a shampoo, hair pack and hair tonic bundle. The Tea Tree & Lime line targets oil-heavy scalps, while the Peppermint & Lemon line is aimed at consumers with dandruff and other scalp concerns. The company said each line was developed with usability by scalp type in mind and designed for comfortable use after testing. Store visitors can check products in person and receive guidance on configurations suited to their scalp condition and concerns. The company said the move is expected to broaden brand experience by offering offline trials to consumers who previously encountered the products mainly online. “Noting that care methods can vary depending on scalp condition, we built our product lines accordingly,” a Dr.SEED official said. “Through this launch, we will expand touchpoints with consumers and increase opportunities for brand experience.” Dr.SEED said it plans to run various promotions to mark its entry into Musinsa Mega Store Seongsu.* This article has been translated by AI. 2026-04-30 10:10:04
  • HDC Labs Presents AI-Driven Golf Course Management Platform GDX at 2026 AI Service Trends Conference
    HDC Labs Presents AI-Driven Golf Course Management Platform GDX at 2026 AI Service Trends Conference Space AIoT platform company HDC Labs, led by CEO Lee Jun-hyeong, presented a case study on AI-based service innovation. At the '2026 AI Service Trends Conference' held on April 29, HDC Labs introduced its GDX platform, describing how it has shifted golf course operations from experience-based decisions to a data-driven management system. The conference, themed "Digital transformation and innovation completed by AI services," was organized to share real-world operating cases and key AI technology trends, centered on winners of the 2025 AI Service Awards. Working-level leaders from award-winning projects and industry executives presented service results and operating strategies. Sessions covered AI-based golf course management, high-performance AX strategies and AI security, along with practical know-how for deploying AI services in the field. Special lectures also addressed changes in an era of AI collaboration, as well as AI service startups and success cases. HDC Labs said GDX won the grand prize in the AI service category at i-AWARDS KOREA 2025, a domestic digital and AI awards program. The company said the platform was recognized for its innovation and completeness, including drone-based remote course inspection technology that supports digitalized course management. The company said GDX is built around AI-based turf data inference. Using more than three years of drone and multispectral data, HDC Labs developed algorithms to quantify turf conditions and signs of disease and to forecast future conditions through time-series analysis. HDC Labs said the approach enables proactive management rather than after-the-fact responses, helping improve turf quality and reduce operational risk. The company said GDX is being used at operating golf courses. It has deployed the platform at major golf courses at I'Park Resort, which has 90 holes in South Korea, and is integrating and managing large-scale turf data at Seongmunan CC and Oak Valley CC to help maintain premium course quality. "We will continue to expand the commercialization of GDX and keep setting a new standard for data-driven course management," said Park Jong-min, a managing director at HDC Labs' AIoT & Platform Lab.* This article has been translated by AI. 2026-04-30 09:52:56
  • Actor Choi Jae-won Reflects on Finale of My Baby’s Romance 2 With Daughter Choi Yu-bin
    Actor Choi Jae-won Reflects on Finale of 'My Baby’s Romance 2' With Daughter Choi Yu-bin Actor Choi Jae-won shared his thoughts as tvN STORY and tcast’s E Channel wrapped up the variety series ‘My Baby’s Romance 2.’ The jointly produced program follows parents as they watch their children date, offering a relationship-observation format seen through a parent’s eyes. Choi appeared with his daughter, Choi Yu-bin, drawing viewer attention with candid, relatable reactions as a father. On the show, he openly showed emotions ranging from surprise to pride while watching his daughter’s dates. His spontaneous responses and quick wit added to the program’s appeal, while his careful, parent’s perspective resonated with audiences. Choi said, “Watching my daughter on the broadcast, I felt proud, and it was a precious time that made me realize she has grown up this much.” He added, “I sincerely thank everyone who related to my honest reactions and sent warm support.” He continued, “As I watched my daughter date, I got immersed without even realizing it, and I even surprised myself with my reactions.” He added, “Through this program, I think I received an unforgettable, precious memory with Yu-bin. Thank you again to the production team who worked with us and to the viewers who watched.” Choi also mentioned future plans. He said Yu-bin will continue communicating through videos of her daily life on a YouTube channel she has been preparing, and that he will also greet audiences through a range of activities. He added, “Please continue to show warm support for our father-daughter pair.” * This article has been translated by AI. 2026-04-30 08:48:24
  • Cafe24 PRO Launches Automated SMS and Kakao Friend Talk Messaging for Online Stores
    Cafe24 PRO Launches Automated SMS and Kakao Friend Talk Messaging for Online Stores Global e-commerce platform Cafe24, led by CEO Lee Jae-seok, is offering an automated messaging service for SMS and Kakao Friend Talk through its premium operations support service, Cafe24 PRO. The service is designed to help online store operators more easily send marketing messages to customers, including promotions, new product launches and re-purchase campaigns. Previously, operators typically had to handle key steps themselves, such as setting recipient groups, writing copy, choosing a channel and checking rules for advertising messages. For small and midsize shopping malls with limited staff, those steps often became a burden. Cafe24 said it now supports the process through its system, from message registration to channel settings and delivery, reducing the time and procedural load for operators. To use it, operators enter the purpose, target audience and preferred schedule under “Message Sending Request” in the “Work Request” menu within the Cafe24 admin page. Cafe24 PRO customers can request and use the function from the admin page without additional complicated procedures. The supported channels are SMS and Kakao Friend Talk. SMS can be sent to members who have agreed to receive messages, while Kakao Friend Talk can be used for Kakao channel friends. For long messages, three SMS credits are deducted; for image-type Kakao Friend Talk messages, 2.2 SMS credits are deducted. Cafe24 also applies a compliance check for advertising messages. The service helps verify items that could lead to legal penalties, including whether recipients have consented, required advertising wording and handling of an 080 opt-out number. Because commercial advertising messages require prior consent and a way to opt out or withdraw consent, Cafe24 said it aims to automate related steps and reduce operators’ burden. A fashion brand manager using the service said, “We were able to reduce resources needed to prepare promotional sends and focus on product planning.” A food shopping mall manager said, “Because required advertising text rules are reflected together, it eased the burden of noncompliance.” A Cafe24 official said some businesses delay new product and promotion notices because the messaging process is complex. “Through the automated messaging service, we plan to support operators so they can communicate with customers on time without procedural burdens and connect that to real sales,” the official said.* This article has been translated by AI. 2026-04-29 18:00:10
  • Daewoo Elcrew Ilsan Private Rental Project in Deogi-dong Advances Land Acquisition, Planning Steps
    Daewoo Elcrew Ilsan Private Rental Project in Deogi-dong Advances Land Acquisition, Planning Steps A private rental apartment project known as “Daewoo Elcrew Ilsan,” planned for the Deogi-dong area of Goyang, Gyeonggi Province, is moving ahead with land acquisition and preparations for required administrative procedures. Real estate industry officials said on the 29th that the developer is pursuing land acquisition while also preparing steps tied to a district unit plan. Industry observers note that early-stage projects often hinge on factors such as urban planning standards, population allocation and whether land can be secured. They said progress should be assessed in context, citing similar developments that moved forward after administrative consultations and plan adjustments, ultimately leading to approvals and supply. Some past projects initially faced concerns about delays or procedural risks, but later became viable as district unit plans were revised, agencies consulted and land acquisition advanced. Experts advise against judging prospects based on limited early information, and instead recommend reviewing administrative steps, project structure and land acquisition status together. Daewoo Elcrew Ilsan is being promoted as a private rental project. Unlike typical local housing cooperative projects, where land acquisition rates, member recruitment and project plan approvals can introduce multiple uncertainties, private rental projects can vary in land-use documentation requirements and follow-up steps depending on structure and permitting stages. As a result, land acquisition progress and administrative procedures are seen as key indicators of stability. The developer said it has secured about 91% of the total project site. However, final permitting and the supply schedule may change depending on subsequent steps, including district unit plan revisions, consultations with relevant agencies and approval of the project plan. Park Byeong-rok, CEO of Yason Architecture Co., which is handling the design, said of the site, “There is no major problem in changing it in a direction that allows apartment construction through a district unit plan application.” He added, “We plan to complete the related preparations by the end of April, and then adjust the filing timing to fit the situation.” Daewoo Elcrew Ilsan is providing consultations through a promotional office set up in Dongpae-dong, Paju, Gyeonggi Province. 2026-04-29 16:48:03
  • Will Banks, Hospitals, Delivery and the Stock Market Close for May 1 Labor Day?
    Will Banks, Hospitals, Delivery and the Stock Market Close for May 1 Labor Day? Interest is growing over whether workplaces and essential services will close for May 1 Labor Day. Starting this year, Labor Day is a statutory public holiday, extending the day off to public-sector workers such as civil servants and teachers. That has prompted more people to confirm operating schedules for banks, schools, hospitals, parcel delivery and the stock market. The Ministry of Personnel Management said April 28 that the Cabinet approved a partial revision to the regulation on public holidays for government offices, designating Labor Day and Constitution Day as official holidays. The move follows earlier legal revisions, meaning May 1 Labor Day and July 17 Constitution Day will be treated as statutory public holidays starting this year. Labor Day was set in 1963 as “Workers’ Day” and has been observed as a paid holiday for private-sector employees. Civil servants and teachers, who are not covered by the Labor Standards Act, were excluded, fueling fairness concerns. The name was changed to “Labor Day” in November, and this year’s public-holiday designation further expands coverage. This year, Labor Day falls on a Friday. With the weekend of May 2-3 and Children’s Day on May 5, workers who take one day of leave on May 4 can take five consecutive days off, increasing interest in how to use the early May break. Not all businesses and facilities will close. Government offices and schools will observe the holiday, but hospitals, pharmacies, big-box retailers and restaurants may operate depending on their policies. For medical services, operating hours can vary by facility, except for emergency rooms, on-duty pharmacies and designated holiday clinics, so visitors are advised to check in advance. Bank branches typically close on public holidays, though some services may remain available through mobile and online banking and ATMs. The securities market also generally closes on public holidays, so investors with trading or withdrawal plans are advised to confirm trading availability and settlement schedules ahead of time. Parcel delivery requires extra attention. Although Labor Day is now a statutory holiday, pickup and delivery schedules can differ by courier, logistics center and online retailer. Some companies are separately announcing cutoff dates and staggered delivery plans to reflect the Labor Day and Children’s Day period, and customers are advised to check schedules before ordering fresh food or urgent items. Holiday work pay is also drawing attention. Article 56 of the Labor Standards Act requires employers to pay at least an additional 50% of ordinary wages for up to eight hours of work on a holiday, and at least an additional 100% for hours beyond eight. For example, an employee who works eight hours on Labor Day, a paid holiday, is entitled to paid-holiday wages, wages for the hours worked and the holiday premium. For salaried workers, paid-holiday pay is often already included in monthly wages, so the method for calculating additional pay may differ from hourly or daily wage systems. Because calculations vary by work arrangement and pay structure, employees should review workplace rules and their employment contracts. Another point of confusion is the difference between a “substitute public holiday” and “holiday substitution.” Labor Day and Constitution Day are included in the substitute-holiday system when they fall on a weekend or overlap with another public holiday. However, the Ministry of Employment and Labor says employers are not allowed to have employees work on Labor Day and then unilaterally designate another day off in its place, because Labor Day is specified as a paid holiday on May 1 under the Labor Standards Act. In other words, if Labor Day falls on a weekend, an additional substitute holiday may be created, but an individual workplace cannot replace the May 1 holiday by assigning a different day off at its discretion. Experts advise workers to confirm in advance whether they are scheduled to work, how holiday pay will be calculated, and whether key institutions will close. Medical visits, financial transactions, parcel deliveries and stock trading may be affected depending on how the public holiday is observed.* This article has been translated by AI. 2026-04-29 14:21:40
  • Barrel Signs China Distribution Deal With Tianma Sports to Expand Sales
    Barrel Signs China Distribution Deal With Tianma Sports to Expand Sales Watersports brand Barrel Co. said it is accelerating its push into China through a partnership with Chinese sports distributor Tianma Sports. Barrel, led by CEO Park Young-jun, said it signed an exclusive distribution and export agreement with Tianma Sports on the 24th. The deal reflects a minimum purchase target agreed by both sides and is valued at about 26 billion won based on export prices. Actual shipment volumes and timing will be set sequentially through individual orders, and the companies plan to expand transaction volumes in stages over the contract period based on initial annual supply quantities. Tianma Sports is a major Chinese sports distributor that handles more than 60 global sports brands, including Nike, Adidas and Under Armour, Barrel said. It has experience operating brand stores on major e-commerce platforms such as Tmall and JD.com, and it runs a 300,000-square-meter smart logistics center that supports nationwide distribution in China. Barrel said Tianma Sports also has strong marketing capabilities on major Chinese digital platforms including TikTok, Xiaohongshu and WeChat. Barrel plans to use Tianma Sports’ online distribution and local marketing infrastructure to raise brand awareness in China. Barrel said the agreement is also significant because it marks a shift in how it operates in China. The company plans to move away from a China-subsidiary-led model to a local-partner distribution structure, aiming to reduce fixed costs and inventory risk while improving profitability and scalability. Barrel said it will prioritize a “Digital First” strategy in China, expanding distribution mainly through key e-commerce platforms such as Tmall and JD.com, then adding offline stores in a phased retail approach. Under the plan, Barrel said it will broaden placements on major online platforms this year. Starting in 2027, it plans to open standalone stores sequentially in prime commercial districts in major Chinese cities including Shanghai and Beijing. Barrel said the deal also supports its strategy to expand beyond a swimwear-focused business into athleisure and lifestyle categories. It plans to strengthen product lineups tailored to Chinese consumers, drawing on its product development experience and brand competitiveness in watersports. The company said it will also pursue localization aimed at key consumer groups in China — those born in the 1990s and 2000s. It plans to expand athleisure and lifestyle products suitable for everyday wear, alongside watersports items, and to strengthen its SMU lineup reflecting local tastes and lifestyle patterns. A Barrel official said the partnership is “an opportunity to reorganize our China business structure around profitability and scalability,” adding that the company will secure mid- to long-term growth drivers through a phased strategy spanning digital and offline channels and Barrel’s watersports identity. Separately, Barrel said it has set a mid- to long-term strategy of transforming into a global watersports platform and is diversifying its business portfolio. It said it recently made an indirect investment in global space company SpaceX as it moves to strengthen its foundation for future growth.* This article has been translated by AI. 2026-04-29 13:47:06
  • CertiK report says 2026 digital-asset rules tighten AML and expand security-audit mandates
    CertiK report says 2026 digital-asset rules tighten AML and expand security-audit mandates Global Web3 security firm CertiK has released its “2026 Digital Asset Regulation Landscape” report, outlining regulatory trends and compliance challenges across major markets. The report said that as of April 2026, regulatory frameworks for digital assets are becoming more defined in key jurisdictions including the United States, the European Union, Hong Kong and Singapore. It said the industry is moving beyond early-stage self-regulation and reactive enforcement toward comprehensive compliance covering licensing, anti-money laundering (AML), security audits and reserve management. CertiK listed four major shifts: tougher AML enforcement; smart-contract security audits moving into formal regulatory requirements; convergence in stablecoin standards; and changes in institutional participation as bank prudential rules are introduced. Enforcement focus shifts from securities status to AML The report said global enforcement is increasingly centered on controlling fund flows rather than debating whether tokens are securities. From 2024 to 2025, the U.S. Securities and Exchange Commission’s crypto-specific enforcement actions and penalty totals declined, while the U.S. Department of Justice and the Financial Crimes Enforcement Network stepped up AML-related actions, it said. In the first half of 2025 alone, more than $900 million in fines and settlements were imposed in AML-related matters. It cited sanctions involving OKX and KuCoin. OKX reached a $504 million settlement over allegations tied to operating an unlicensed money services business and violating the Bank Secrecy Act. KuCoin agreed to a $297.4 million settlement over similar violations. CertiK said the cases show that exchanges’ transaction monitoring, customer due diligence and sanctions screening have become core regulatory risks, not just internal controls. The report also noted regional differences. Europe has tended to respond by raising the level of AML fines and sanctions, while Asia-Pacific regulators more often rely on license revocations, business restrictions and corrective orders rather than monetary penalties. “The logic of digital-asset regulation is shifting from disputes over an asset’s legal character to controlling fund flows and market access,” the report said, adding that transaction monitoring, suspicious-activity reporting and sanctions screening will be key capabilities for exchanges and custodians. Smart-contract audits become a market-entry requirement CertiK said security regulation is also tightening. Smart-contract audits, once closer to an industry best practice, are increasingly being treated in major jurisdictions as a de facto requirement for licensing, token listings and asset-approval processes. Hong Kong, the United Arab Emirates, Singapore and Brazil are incorporating independent security assessments into licensing reviews or asset approvals, the report said. Hong Kong applies smart-contract audit requirements in its stablecoin issuer authorization process, and Dubai’s Virtual Assets Regulatory Authority requires regular smart-contract audits for licensed entities. The EU’s Digital Operational Resilience Act, or DORA, strengthens obligations for operational resilience, information and communications technology risk management and security testing for financial institutions and related service providers, it said. VARA requires annual smart-contract audits and can order threat-based penetration testing when needed. Brazil’s central bank requires independent technical certification in the licensing process for virtual asset service providers, including cybersecurity, segregated custody and key-management systems. CertiK’s internal analysis found that about 80% of projects that later suffered hacking losses had not undergone an official security audit before the incident, and those projects accounted for more than 89% of total losses. Attack patterns are also changing, the report said. In 2025, about 76% of total losses were attributed to infrastructure-layer issues such as private-key leaks and failures in access-permission management. That indicates operational security, key management and access controls are driving larger losses than traditional code vulnerabilities. CertiK said regulators’ security expectations are expanding beyond code reviews to broader assessments that include key management, operational security, penetration testing and internal controls. Stablecoin rules converge around reserves and licensing The report said stablecoins are the area where global standards are converging fastest. It cited the U.S. GENIUS Act, the EU’s Markets in Crypto-Assets regulation, or MiCA, Hong Kong’s stablecoin rules and Singapore’s payment services licensing framework. While details differ, the report said these regimes generally share core principles: reserves backed by fiat currency or highly liquid assets; limits on algorithmic stablecoins; independent reserve audits; licensing of issuers; and guaranteed redemption rights. However, the report said reserve composition rules, audit frequency, capital requirements and how foreign issuers are recognized are not yet fully aligned. As a result, stablecoin issuers face the challenge of meeting multiple, differing regulatory systems at the same time, not merely securing legal status in one market. For global operators, the report pointed to burdens including conflicting reserve rules across regions, the lack of mutual recognition for licenses and rising compliance costs. It said oversight by central banks and financial regulators is likely to intensify as stablecoins become more connected to payment infrastructure. Basel standards expected to reshape banks’ crypto exposure The report said the structure of institutional and banking participation in digital assets is also changing. It forecast that the Basel Committee on Banking Supervision’s prudential standards for cryptoassets will be incorporated into national regulatory systems in stages. The framework classifies digital assets by risk characteristics and applies differentiated capital requirements depending on what banks hold. Stablecoins and tokenized traditional financial assets that meet regulatory requirements may receive relatively lower risk weights, while unsecured digital assets such as bitcoin would face higher capital charges, it said. CertiK said this is likely to influence banks’ and large financial institutions’ strategies, with institutional capital more likely to concentrate in digital assets that demonstrate regulatory compliance, reserve transparency, securities-like structures and robust custody. “Compliance is no longer optional” CertiK said that while major regulatory systems are gradually converging, the compliance barriers companies must clear continue to rise. It said AML, security audits, reserve management and license maintenance are becoming ongoing costs for digital-asset firms expanding globally. Stefan Muehlbauer, CertiK’s head of U.S. government policy, said, “The era of ambiguous digital asset regulation is already over,” adding that enforceable regulatory systems are spreading quickly across major markets worldwide. “The key question for institutional investors and companies is no longer ‘Do we need compliance?’ but ‘How quickly can we build compliance infrastructure that meets regulatory requirements and can actually be enforced?’” he said. The report said Web3 firms and institutions operating across multiple jurisdictions should incorporate licensing, upgraded AML systems, ongoing security audits and key-management programs into long-term capital planning. It said security and compliance are becoming decisive conditions for market entry as the digital-asset industry moves into formal regulation.* This article has been translated by AI. 2026-04-29 13:37:41
  • Siwoo Law Firm Signs MOU With China’s Jiangsu Tianni Law Firm
    Siwoo Law Firm Signs MOU With China’s Jiangsu Tianni Law Firm Siwoo Law Firm has expanded its on-the-ground legal cooperation network in China by signing a strategic memorandum of understanding with TIANNI Law Firm, based in Nanjing, Jiangsu province. Siwoo said it signed the MOU on the 20th at its Seoul office in Seocho-dong. Attorney Ryu Seung-ho of Siwoo and Managing Attorney Zhang Zhihua of Tianni attended the ceremony and signed the agreement. Ryu oversees international work at Siwoo and handles legal matters involving greater China. Zhang serves as chair of the Duty Crime Prevention and Defense Committee of the Jiangsu Lawyers Association, Siwoo said. Siwoo has built working relationships with law firms in major Chinese cities including Beijing, Shanghai, Guangzhou and Xi’an. After forming a partnership last year with Shandong Zhongsheng Chengtai Law Firm, Siwoo said the addition of Jiangsu Tianni as an official MOU partner further broadens its base in China. Tianni, founded in 2019, operates its headquarters in Nanjing and branch offices in Taizhou in Jiangsu and in Yadong, Yadong County, in Rikaze, Tibet, Siwoo said. Taizhou is considered a manufacturing hub in the Yangtze River basin, while Yadong is a border trade port near India and Bhutan. Siwoo said the footprint gives it a local partner base to respond to legal demand tied to the East China economic region as well as transactions linked to South Asia. Tianni works in civil and commercial matters, international trade, corporate legal services and intellectual property, and has experience handling cross-border cases, Siwoo said. Practical cooperation with Siwoo will be led by Tianni partner attorney Luo Wei, who specializes in civil-commercial and cross-border matters. Under the agreement, the firms will cooperate on advisory work for Korean and Chinese companies entering each other’s markets and making investments, international trade and commercial disputes, intellectual property protection, company formation and tax-related advice. When legal needs arise involving either country, they plan to set up a priority referral and engagement system and, depending on the case, form joint response teams to provide integrated legal services. The firms also agreed to share client and network resources and to strengthen competitiveness in the global legal services market through joint marketing and information exchanges. Siwoo said it is expanding cross-border legal services in Vietnam, China, Japan and North America through a group structure in which specialists in corporate legal affairs, tax and accounting, and family and inheritance work together. “This agreement will serve as a foundation to support clients’ overseas expansion and investment risks in a more systematic way through cooperation with a capable local law firm in China,” Ryu said. “We will continue to expand global partnerships and provide integrated, client-centered legal services.” The two firms said they plan to use the MOU to build a long-term, stable cooperative relationship and support clients’ global activities across a range of Korea-China business areas.* This article has been translated by AI. 2026-04-29 11:27:20
  • LG Best Shop to Launch Starfield Unjeong Store With Major Appliance Promotions Starting May 1
    LG Best Shop to Launch Starfield Unjeong Store With Major Appliance Promotions Starting May 1 LG Best Shop will run a large-scale appliance promotion to mark the opening of its new Starfield Unjeong store. LG Best Shop Starfield Unjeong is a newly opening store in the Seoul-Gyeonggi area in 2026. The company said it will operate as a hybrid location offering hands-on premium appliance experiences along with tailored consultations. The opening event begins May 1. During the promotion, the store will offer special opening benefits on major appliances, gifts based on purchase conditions and additional membership points, among other deals. Customers who buy multiple items together will be eligible for benefits worth up to 6.5 million won. Gifts will also be offered by purchase amount, a package aimed at customers planning large appliance purchases for moving, new-home occupancy or weddings. Benefit amounts and eligibility may vary depending on items purchased and event rules. The store will also provide benefits tied to LG’s appliance subscription service. The company said the service can reduce upfront costs and includes free after-sales service and periodic care during the contract term, though some items, including repairs due to customer fault, may be excluded. Separate group-buying benefits will be offered for residents moving into new apartment complexes near Unjeongjungang Station. The store plans to provide consultations on customized appliance packages and group-purchase terms for eligible customers. Customers who book a consultation in advance will receive an additional “secret gift,” the company said. Advance bookings are intended to provide a more comfortable one-on-one consultation, including product comparisons and package proposals based on purchase plans. An LG Best Shop official said, “Starfield Unjeong was designed as a space that goes beyond simple retail sales to offer customer experiences and lifestyle suggestions,” adding, “We will raise customer satisfaction through the benefits prepared to mark the new opening.” The opening promotion is available by visiting the store during the event period, and details can be confirmed on site.* This article has been translated by AI. 2026-04-29 10:48:51