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Seoul Land Prices Rose 2.32% in First Half of 2026, Double the National Average In the first half of 2026, land prices in Seoul saw the largest increase in the country, as the overall national land price growth slightly expanded. The volume of land transactions also increased compared to the second half of last year, indicating a modest recovery in market activity.According to a report released on July 23 by the Ministry of Land, Infrastructure and Transport and the Korea Real Estate Agency, national land prices rose by 1.22% in the first half of this year. This marks an increase of 0.03 percentage points from the 1.19% recorded in the second half of last year and a 0.17 percentage point rise from the 1.05% seen in the first half of last year.In terms of quarterly performance, the national land price change rate for the second quarter of this year was 0.63%, up 0.05 percentage points from 0.58% in the first quarter. Compared to the same period last year, which saw a 0.55% increase, this represents a growth of 0.08 percentage points.Regionally, there remains a disparity between the metropolitan area and other regions. Land prices in the metropolitan area increased from 1.66% in the second half of last year to 1.69% in the first half of this year, while prices in other regions remained stable at 0.38%.By city, Seoul's land prices surged by 2.32%, significantly exceeding the national average and marking the highest increase among the 17 cities and provinces. Following Seoul were Daejeon at 0.80%, Incheon at 0.67%, and Busan at 0.61%.Within Seoul, the Gangnam area and key business and development zones showed particularly strong price increases. Among the districts, Gangnam-gu recorded the highest rise at 2.99%, followed by Yongsan-gu at 2.88% and Seongdong-gu at 2.69%. Out of 255 cities, counties, and districts nationwide, 37 exceeded the national average increase.In terms of land use, commercial areas saw the highest increase at 1.50%. Residential areas rose by 1.44%, industrial areas by 1.07%, and green spaces by 0.74%. For land usage, commercial land increased by 1.42%, while residential land rose by 1.38%.Land transactions also saw an uptick. In the first half of this year, the total number of land transactions, including those for building sites, reached 945,084, covering an area of 574.2 square kilometers. This represents a 2.2% increase from the second half of last year and a 4.2% increase from the first half of last year.Excluding transactions for building sites, the pure land transaction volume was 298,071. This is a 1.5% increase compared to the second half of last year, but a 3.3% decrease from the first half of last year.By city, Sejong saw the largest increase in total land transactions at 42.2%, followed by Jeonbuk at 10.8%. Among the 17 cities and provinces, 10 experienced an increase in transaction volume, while 7 saw a decline. In terms of pure land transactions, Sejong increased by 30.4%, and Seoul by 17.5%, with 6 cities showing growth while 11 experienced declines.By land use, transactions in agricultural and forestry areas increased by 26.9%, the largest growth. In terms of land type, rice paddy transactions rose by 19.9%, while industrial land transactions increased by 5.2%. Conversely, unspecified land types saw a decrease of 21.8%, forest land by 9.4%, and other buildings by 12.1%.* This article has been translated by AI. 2026-07-23 14:52:00 -
Bodyfriend Sees Surge in 2030 Generation Customers with 94% Increase in 20s Contracts Bodyfriend has reported a significant increase in customers from the 2030 generation in its first-half sales results.On July 23, Bodyfriend announced that the total number of contracts increased by 16.2% compared to the same period last year. The rise in rental contracts among customers in their 20s (+93.7%) and 30s (+4.3%) has driven overall performance, building on existing demand from middle-aged and older consumers.Notably, both the number of rental contracts and revenue from customers in their 20s surged by 82.8%. A representative from Bodyfriend stated, "This reflects the younger generation's trend of self-investment and their high acceptance of the latest technologies such as artificial intelligence (AI) and robotics."The best-selling product across all age groups was the medical device 'Medical Pharaoh,' followed by healthcare robots like 'Falcon N,' which together accounted for about 75% of total sales. Among customers in their 20s, the proportion of entry-level models like the 'Falcon' series, which had been dominant until last year, has shifted. In the first half of this year, they contracted the medical device 'Medical Pharaoh' (15%) more than 'Falcon N' (14%), indicating a broader range of product choices.Additionally, Bodyfriend ranked first among healthcare brands in the '2026 Q2 Top 100 Brands in Korea' survey conducted by Brandstock.A Bodyfriend official commented, "The new features of Bodyfriend's AI healthcare robots and medical devices have lowered the age entry barriers for the brand. In the second half of the year, we will focus on expanding our customer base, including the younger demographic, through upgraded new products that actively respond to new technologies."* This article has been translated by AI. 2026-07-23 14:52:00
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KIBO Signs MOU with HUG and KAMCO to Enhance AI Audit Capabilities The Korea Technology Finance Corporation (KIBO) announced on July 23 that it has signed a memorandum of understanding (MOU) with the Housing and Urban Guarantee Corporation (HUG) and the Korea Asset Management Corporation (KAMCO) to enhance expertise in artificial intelligence (AI) auditing and support active administration.This agreement aims to strengthen cooperation among public institutions in response to the rapidly changing audit environment due to advancements in digital technology. It also seeks to promote the use of AI-based auditing techniques and foster a culture of proactive administration.Under the MOU, the institutions will collaborate in several areas, including: sharing examples of AI-based auditing techniques, operating a working group to enhance AI auditing capabilities, providing mutual consultation to activate support systems for proactive administration, exchanging audit personnel for mutual support in specialized fields, and sharing key audit cases and examples of system improvements.The institutions aim to further develop a preventive audit system utilizing AI technology, enhancing audit expertise and efficiency to strengthen the foundation for supporting active administration.Previously, KIBO co-hosted an AI ethics seminar with KAMCO on July 8, aimed at fostering a responsible AI culture in collaboration with Busan citizens and local public institutions.Yoo Cheol-geun, KIBO's Chief Auditor, stated, "This agreement is significant as it establishes a collaborative framework in the field of AI-based digital auditing beyond individual exchanges between institutions. KIBO will continue to work with relevant organizations to share expertise and experience, ensuring that the culture of proactive administration is firmly established in the field while fulfilling its core auditing role."* This article has been translated by AI. 2026-07-23 14:52:00
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Warning Signs of Economic Tightening: 35% of Companies Struggle as Delinquency Rates Hit 11-Year High Interest rate hikes are intended to cool an overheating economy, but they often first impact the most vulnerable sectors. Since the tightening phase began in 2022, an increasing number of companies have struggled to manage interest payments, while self-employed individuals face rising delinquency risks. With the Bank of Korea resuming tightening for the first time in three and a half years, concerns are growing that the scars from the previous tightening cycle may be repeated.According to the Bank of Korea and other sources, indicators of distress among businesses and self-employed individuals have shown a marked deterioration since the last period of rising interest rates. A notable example is the increase in so-called 'zombie companies.' The Bank of Korea's '2022 Corporate Management Analysis' report indicates that 35% of companies have an interest coverage ratio below 100%, meaning they cannot cover interest expenses with operating profits.The rise in interest rates has increased financial burdens, compounded by sluggish domestic demand and a slowdown in exports, significantly weakening corporate profitability. Small and medium-sized enterprises (SMEs) are particularly vulnerable, facing greater impacts from interest rate fluctuations compared to larger corporations.The situation for self-employed individuals is similarly dire. In 2023, the delinquency rate for personal business loans reached 0.66%, the highest since relevant statistics began in 2017. The combination of accumulated debt from the COVID-19 pandemic and high borrowing costs has sharply increased repayment burdens.Compounding the issue is the fact that the previous tightening cycle's wounds have not yet healed, and interest rates began to rise again in 2026. As economic slowdown and weak domestic demand persist, increased interest burdens could further erode the repayment capacity of vulnerable companies.As of the end of May this year, the delinquency rate for SME loans at domestic banks was 1.00%, the highest level since May 2015 (1.11%). The delinquency rate for loans to small corporations also reached 1.11%, the highest since May 2017. This indicates that the problems that began during the last tightening cycle are not being resolved but are instead accumulating.There are growing concerns that rising delinquency rates could lead to a vicious cycle, raising the barriers for bank loans. According to the Bank of Korea's 'Financial Institution Lending Behavior Survey,' banks expect credit risks for SMEs to increase. As credit risks rise, banks tend to tighten loan assessments and adopt a more conservative approach to lending.There is also a trend of bank funding flowing more toward large corporations than SMEs. As of the end of last month, the outstanding balance of SME loans at the five major banks (KB Kookmin, Shinhan, Hana, Woori, and NH Nonghyup) was 682.72 trillion won, a decrease of 1.7368 trillion won (0.3%) from the previous month. In contrast, loans to large corporations increased by 4.9285 trillion won (2.7%) to 190.36 trillion won during the same period.As cash flow worsens for SMEs due to declining sales and increased interest burdens, higher loan thresholds could lead to a greater risk of delinquency turning into insolvency. Companies with weaker financial capabilities are the first to feel the impact of rising interest rates and reduced lending.A financial industry official stated, “What is more concerning than the interest rate hike itself is that the distress has already accumulated. If additional tightening continues without fully addressing the aftereffects of the previous cycle, the credit risks for SMEs and self-employed individuals could rise more rapidly than expected.” 2026-07-23 14:52:00
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Shinhan Asset Management's Kim Jung-hyun: Semiconductor Leadership Continues in H2 Kim Jung-hyun, head of the ETF business group at Shinhan Asset Management, predicts that the leadership of artificial intelligence (AI) semiconductors in the stock market will continue in the second half of the year. However, he advises that due to expected increased volatility, investors should consider balanced investments using income-generating assets such as high-dividend and financial stocks. In an interview with Aju Economy on July 22, Kim stated, "The leadership of semiconductors will persist in the second half, and it is necessary to maintain a certain level of investment in semiconductors while balancing the portfolio." Regarding the recent concerns about a peak in semiconductor stocks, he assessed that the issue is more about the pace of growth rather than the direction. Kim explained, "The current debate is ultimately about the slope of growth, questioning whether the anticipated growth rate is slightly declining, but it is difficult to deny the upward trend itself." He also believes that the changes brought by AI will extend beyond semiconductors. "AI cannot be viewed as just one theme," he said, forecasting that the world will continue to change through AI for at least the next 5 to 10 years. He noted that the transformation is spreading from semiconductors to infrastructure, power, software, and more, anticipating further investment opportunities in various fields. "While Market Concentration Cannot Be Prevented, I Must Control My Portfolio's Focus" Kim expects that market volatility in the second half of the year will be greater than in the first half. He cited the adjustment of market expectations regarding the growth rate and fair value of semiconductors as a reason for potential fluctuations in stock prices. He specifically warned about the excessive concentration of investment funds in semiconductors. "Excessive concentration always leads to side effects," he emphasized, adding, "While I cannot control market concentration, I can manage the focus of my portfolio." For the second half of the investment strategy, he suggested maintaining a certain level of semiconductor exposure while also including income-generating assets like high-dividend stocks and financial holdings. He explained that utilizing assets expected to benefit from dividends and shareholder returns can enhance the defensive strength of the portfolio. In line with this strategy, Shinhan Asset Management is preparing products that focus on both growth themes and income-generating assets. The firm plans to introduce defensive income ETFs that can be utilized by retirement pension investors while also discovering growth themes related to AI. Kim stated, "It is important to make efforts to reduce the volatility of my portfolio under high volatility, and our goal is to quickly provide products that investors can utilize." "ETF Market Growth Continues... Product Differentiation is Key to Competitiveness" Kim also anticipates continued growth in the domestic exchange-traded fund (ETF) market. This growth is attributed to the expansion of non-face-to-face investment platforms and the increase in self-directed investors managing their retirement pensions and individual retirement accounts (IRAs). He noted, "Among existing financial investment products, ETFs are the most efficient means," highlighting their low costs, ease of trading, and the variety of products available. Since launching the SOL ETF in 2021, Shinhan Asset Management has focused on discovering differentiated products. Following the introduction of Korea's first monthly dividend ETF in 2022, the firm has continued to roll out ETFs that differentiate themselves from existing products in sectors such as semiconductors, secondary batteries, and shipbuilding. Kim remarked, "SOL was initiated with the belief that we should provide solutions to investors, and it is important to continuously introduce products that are not available in the market to create a unique identity for SOL." He identified product differentiation as a key challenge for the domestic ETF market to achieve further growth. He pointed out that competition among asset management firms has become heated relative to the market size, leading to the repeated launch of similar products imitating popular offerings and a race to lower fees. Kim stated, "When someone creates a creative and innovative product, similar products emerge immediately, leading to a fee competition that is prevalent. It is crucial to establish a differentiated competitive edge unique to Korea rather than merely following the quantitative scale of the U.S. ETF market."* This article has been translated by AI. 2026-07-23 14:48:00
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HD Hyundai Site Solutions Develops Low-Temperature Curing Paint, Reducing Carbon Emissions by 53% HD Hyundai Site Solutions, the intermediate holding company of HD Hyundai's construction machinery division, has developed a low-temperature curing paint that can significantly reduce carbon emissions during the painting process.On July 23, HD Hyundai Site Solutions announced that its new low-temperature curing paint can lower carbon emissions from construction machinery painting processes by approximately 53%. This reduction is equivalent to planting about 104,000 pine trees annually.Traditional paints required high temperatures of 80-100℃ to cure on component surfaces. The newly developed paint can cure at temperatures of 50-60℃, thereby reducing the thermal energy needed for the drying process.To achieve this, HD Hyundai Site Solutions replaced the resin component from acrylic polyurethane to a faster-reacting polyaspartic series.The company is currently testing the new paint on production lines and plans to expand its application to domestic sites, including its Ulsan campus, Incheon, and Gunsan.Once implemented in actual production, the company estimates that the use of liquefied natural gas (LNG) for increasing drying temperatures will decrease by about 320,000㎥ annually, resulting in a reduction of approximately 689 tons of carbon emissions. The new paint also emits about 69% fewer volatile organic compounds (VOCs) compared to traditional paints.Previously, HD Hyundai Site Solutions developed special paints with low VOC emissions for use in HD construction machinery's production lines in China and domestic electrification products. The company is also transitioning its production processes at domestic and international sites to be powered by renewable energy.An official from HD Hyundai Site Solutions stated, "If the new paint is applied to mass production, it will be a first in the industry. We aim to enhance energy efficiency in manufacturing processes and reduce greenhouse gas emissions to achieve our carbon neutrality goal by 2050."Meanwhile, HD Hyundai Site Solutions recently completed a modernization project at its Ulsan industrial vehicle plant, establishing a production base capable of manufacturing 24,000 industrial vehicles annually.* This article has been translated by AI. 2026-07-23 14:48:00
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Debate Erupts Over Sungsimdang's 'Priority Pass' for Pregnant Customers Daejeon's renowned bakery, Sungsimdang, is facing an online debate over its 'priority pass' system for pregnant customers.Recently, a post titled 'I'm Angry About Sungsimdang's Priority Pass for Pregnant Women' appeared on an online community. The author, identified as A, expressed frustration, stating, 'I waited in line for 80 minutes, but pregnant women were allowed to enter immediately. They already receive many benefits, and I don't like that they carry documents showing their due dates to take advantage of this.' A added, 'I was surprised by how many pregnant women kept coming in. It seemed like over 20 entered in just five minutes.'This post quickly spread across various online communities and social media, shifting the focus from mere dissatisfaction with store access to a broader discussion about the extent of social consideration that should be recognized.Sungsimdang offers a 5% discount on all products for pregnant customers and provides priority entry for them and one accompanying person. Supporters of this policy argue that making pregnant individuals wait for over an hour is excessive. They noted that not only visibly pregnant women but also those in early pregnancy may experience dizziness or nausea, making long waits difficult.One commenter defended pregnant women, stating that they are not pushing other customers aside or causing disturbances; they are simply utilizing a system established by the store. Others echoed this sentiment, saying, 'It's inappropriate to blame someone for using a customer consideration policy set by a business,' and 'Allowing pregnant women to avoid long lines is a socially acceptable form of consideration.' Some expressed discomfort with viewing priority entry as a form of cutting in line.In light of the serious low birth rate issue, voices have emerged cautioning against viewing social consideration for pregnancy and childbirth solely as benefits or privileges.Some commenters remarked, 'The benefits for pregnant women are not rewards for living comfortably but measures to alleviate the inconveniences and risks associated with pregnancy,' and 'While not everyone can become pregnant, anyone can be a family member or colleague of a pregnant person. Consideration for social minorities does not harm those who cannot utilize it.' However, there were also responses acknowledging A's frustrations. While they agree with the intent behind the priority entry policy, they noted that if many pregnant women enter at once, it may feel like the wait for regular customers is not decreasing.They argued, 'The experience of one or two pregnant women entering first is different from several entering consecutively,' and 'After waiting 80 minutes, it can be disheartening to see others enter ahead.' They emphasized that even with a consideration policy in place, the discomfort felt by regular customers should not be dismissed as selfishness.Some raised questions about the policy allowing an accompanying person to enter without waiting. While prioritizing the safety and convenience of pregnant women is necessary, they argued that it should be reconsidered whether the same benefits should extend to their companions.Conversely, others contended that since pregnant women may struggle to carry many items or navigate a crowded store, allowing an accompanying person is a practical measure. There were also suggestions for refining the policy rather than abolishing it, such as adjusting the number of priority entries at set intervals to prevent excessive delays for regular customers or providing clearer information about the status of both the regular and priority lines.Opinions were also voiced about expanding similar priority entry systems to include people with disabilities or the elderly who have difficulty standing for long periods. By broadening the policy to encompass all customers who struggle with long waits, the equity debate could be minimized.However, concerns were raised that indiscriminately expanding the benefits could undermine the purpose of the regular waiting line and create new issues, as staff would need to assess each customer's health status and need for priority entry.The debate also revisited instances of some users attempting to exploit the priority pass for financial gain. In the past, posts on secondhand trading platforms sought pregnant women to accompany them into Sungsimdang or offered compensation for accompanying someone as a pregnant person. Some posts suggested payments of tens of thousands of won for accompanying a pregnant woman or requested money from cake buyers claiming they could use the priority pass. This raised concerns that the consideration policy for pregnant women could be misused as a transactional tool.Most online users reacted critically to these exploitative cases, stating, 'Recruiting pregnant women for quick access to bread crosses the line,' and 'Using a consideration system as a transactional tool could lead to suspicion against those who genuinely need help.' Many emphasized the need to distinguish between legitimate use of the policy and exploitation.Sungsimdang has since strengthened its verification process by comparing identification and maternal health records following the controversy over misuse of the priority pass. This was in response to concerns that the pass alone does not adequately verify actual pregnancy status.Analysis suggests that the lengthy wait times, rather than the introduction of the priority pass itself, have fueled the controversy. If wait times were shorter, the priority entry of a few pregnant women might not have drawn as much attention. However, in situations where regular customers wait for one to two hours, those entering first become more noticeable.One user noted, 'The core issue may not be the pregnant women but the excessively long wait times,' suggesting that improving the waiting environment for regular customers could significantly reduce conflicts surrounding the priority pass.Another user argued, 'We should discuss ways to reduce discomfort for those waiting rather than eliminating consideration,' advocating for various operational improvements such as mobile reservations, staggered visit times, and limits on the quantity of popular products purchased.The ongoing debate has seen opinions clash, with some asserting, 'Consideration is not a privilege that takes away from others,' while others argue that even well-intentioned policies need adjustments if they cause excessive inconvenience to other customers.However, there is a prevailing sentiment that criticism should not be directed at individual customers utilizing the priority entry or framing pregnancy and childbirth as mere benefits. If the policy is inconvenient, the focus should be on demanding improvements from the operators rather than blaming pregnant women who follow the established procedures to access benefits.Sungsimdang's priority pass is a customer consideration policy established by a private company. Opinions may vary on whether applying the same order to all customers is fair or whether giving priority to those with significant physical burdens is more equitable.Nonetheless, there are concerns that abolishing the entire system due to a few exploitative cases could harm the very pregnant women who genuinely need consideration. Ultimately, this debate is less about blaming either pregnant women or regular customers and more about establishing operational standards that ensure social consideration and equity for all users.* This article has been translated by AI. 2026-07-23 14:44:00
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Samsung E&A Reports 51% Increase in Q2 Operating Profit Samsung E&A announced on July 23 that it recorded sales of 2.6093 trillion won, an operating profit of 273.1 billion won, and a net profit of 182.5 billion won for the second quarter of 2026. Compared to the same period last year, sales, operating profit, and net profit increased by 19.8%, 51.0%, and 28.8%, respectively. New orders for the second quarter reached 3 trillion won.For the first half of the year, Samsung E&A reported sales of 4.8767 trillion won, an operating profit of 461.3 billion won, and a net profit of 345.8 billion won, marking increases of 14.0%, 36.4%, and 15.7% year-on-year. By sector, the chemical engineering division generated 2.2031 trillion won, the advanced industry division brought in 1.4122 trillion won, and the new energy division accounted for 1.2614 trillion won.The company attributed its improved performance to the significant contribution of sales from large projects and enhanced project cost management. It emphasized that ongoing cost improvements are driven by differentiated execution based on innovative technologies such as AI, automation, and modularization.New orders for the first half of the year totaled 7.6 trillion won, with 3.4 trillion won coming from the chemical engineering sector, and 2.4 trillion won and 1.8 trillion won from the advanced industry and new energy sectors, respectively. Major contracts include overseas chemical engineering plants and water treatment facilities in the Middle East. The order backlog also saw a slight increase to 22.7 trillion won compared to the previous quarter.Looking ahead, the company is optimistic about achieving its annual targets. Earlier this year, Samsung E&A set goals of 12 trillion won in new orders, 10 trillion won in sales, and 800 billion won in operating profit. Both new orders and sales are currently exceeding targets, and operating profit is expected to rise as project sales ramp up in the second half of the year.A Samsung E&A official stated, "The balanced growth across the chemical engineering, advanced industry, and new energy sectors has allowed us to increase both sales and operating profit. We will do our utmost to achieve our annual targets through high-quality project orders and continuous cost competitiveness."Meanwhile, Samsung's three EPC companies (Samsung E&A, Samsung C&T Construction Division, and Samsung Heavy Industries) announced on July 16 that they will hold the '2026 ConTech Competition' to discover innovative technologies in design, procurement, and construction.* This article has been translated by AI. 2026-07-23 14:44:00
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Crypto trading in South Korea sinks as investors flock to stocks SEOUL, July 23 (AJP) - Trading at South Korea's major cryptocurrency exchanges has plunged to a fraction of the stock market's level amid a prolonged slump in the digital asset market, as investors shift funds to stocks, industry data showed on Thursday. The average daily trading volume at South Korea's five major crypto exchanges - Bithumb, Coinone, Korbit, Gopax and Upbit - stood at 597.8 billion won (US$400 million) during the first 21 days of this month, according to crypto market tracker CoinGecko. The figure was equivalent to just 1.59 percent of the benchmark KOSPI's average daily trading volume of 37.67 trillion won over the same period. The ratio of crypto trading volume to the KOSPI has steadily declined this year. After edging up from 11.29 percent in January to 12.03 percent in February, it fell to 6.24 percent in March and 6.67 percent in April before plunging to 2.03 percent in May. The ratio recovered to 6.93 percent last month but dropped back to the 1 percent range this month. Monthly crypto trading volume also shrank to around 3 trillion won in January and February before falling to around 1 trillion won from March through May this year. By contrast, average monthly trading volume on the KOSPI rose from around 27 trillion won in January to more than 50 trillion won in both May and June. The slowdown marks a sharp reversal from late 2024, when trading on domestic crypto exchanges surged amid optimism that the election of U.S. President Donald Trump would usher in more crypto-friendly policies, lifting daily trading value briefly above 21 trillion won in November last year. Market watchers attributed the decline to falling Bitcoin prices, combined with a rush of capital into equities fueled largely by buying of chip stocks amid an artificial intelligence (AI)-driven stock market rally, as Bitcoin remains roughly half of its record high of around $126,000 reached last year. Limited trading options at domestic exchanges have also been cited as a factor behind the decline. While overseas platforms offer products such as futures and leveraged trading, South Korean exchanges are largely limited to spot trading. Crypto trading has also become increasingly concentrated here, with Bithumb and Upbit accounting for more than 90 percent of total domestic volume, leaving the remaining three exchanges with less than 10 percent. 2026-07-23 14:43:59 -
Lee Jae-Yong and Chung Eui-Sun Join Global AI Forum Led by Jensen Huang Lee Jae-Yong, chairman of Samsung Electronics, and Chung Eui-Sun, chairman of Hyundai Motor Group, have been appointed as advisory members of a global artificial intelligence forum led by Jensen Huang, CEO of NVIDIA.According to U.S. digital media outlet Semafor on July 23, the two leaders have been nominated to the advisory board of the Global CEO Forum 'Silicon Valley & the World,' which will take place in Silicon Valley this November.The forum aims to connect business leaders developing AI and advanced technologies with government, finance, and industry leaders who design national strategies, policies, and systems based on these technologies.Co-chairs of the forum include Jensen Huang, Debesh Makhan of Iconic Capital, Satya Nadella, CEO of Microsoft, Ruth Porat, President and CIO of Alphabet and Google, and Lisa Su, CEO of AMD.The newly formed advisory board includes over 40 members, such as Andy Jassy, CEO of Amazon, former British Prime Minister Rishi Sunak, and former U.S. Secretary of Commerce Gina Raimondo, alongside Lee and Chung.Earlier, Chung Eui-Sun was appointed as an advisory member for the '2026 Semafor World Economy' in Washington, D.C., this past April.The advisory members will be divided into four groups: the 'Frontier Committee' for CEOs of advanced technology companies, the 'Capital Committee' for AI infrastructure investors and financial institutions, the 'Builder Committee' focused on companies applying AI in industrial settings, and the 'Founders Committee' for next-generation unicorn startup founders.Meanwhile, Lee and Chung are expected to meet with CEO Huang during the AI Summit in San Francisco, scheduled for July 24-25, coinciding with President Yoon Suk Yeol's visit to the U.S.* This article has been translated by AI. 2026-07-23 14:40:00