Riding the wave of increasing number of visitors to the South Caucasus country in Eastern Europe, the event, hosted by the Georgian Embassy in Seoul, offered them an opportunity to learn about the country's historic and cultural heritage, tourist attractions, and authentic cuisine along with travel tips and other useful information.
Under the banner of "Emotions Are Georgia," the event highlighted Georgia's long-standing tradition of hospitality, known for its warm welcome and hearty meals.
"It's about infinite hospitality with a genuine smile, and treating every guest as if they were sent by God," said Georgian Ambassador to Seoul Tarash Papaskua.
"In 2024 alone, we welcomed more than 27,000 visitors from South Korea — a whopping 80 percent increase from the previous year [when the number stood at around 15,000]," he said, adding that this reflects "growing curiosity" about the country's hidden tourist gems and also suggest strong potential for further exchanges between the two countries.
Maia Omiadze, head of the Georgian National Tourism Administration, also expressed hope for stronger collaboration with Seoul, pledging to bring more participants from the private sector to next year's event.
When asked what he particularly wanted to share with South Koreans interested in traveling to Georgia, Papaskua quipped with a warm smile. "One practical tip for visiting Georgia? Bring clothes one size bigger. Travelers often end up gaining weight somehow, even after just a few days," he said.
"Everything is so delicious, and every occasion turns into a big fat feast," he added. "We always gather around the table to share wine and food, tell stories, and raise toasts with our guests. That's our tradition."
Meanwhile, as part of its efforts to promote the country, the embassy is also taking part in the annual Seoul International Tourism Fair, which runs until this weekend at COEX in southern Seoul, with a booth providing travel information.
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