SEOUL, July 23 (AJP) - Samsung Electronics is expected to see its global market share in foldable smartphones drop by roughly 10 percentage points this year, as rival brands gain ground in the rapidly evolving segment, according to a report by Taiwan-based research firm TrendForce.
The firm projects global shipments of foldable phones will reach 19.8 million units in 2025. Samsung’s share is forecast to decline from 45.2 percent last year to 35.4 percent in 2025, reflecting growing competition.
Samsung recently unveiled its latest model, the Galaxy Z Fold7, boasting refinements in hinge design, crease visibility, and form factor.
While TrendForce acknowledged the company’s technological advancements, it cited intensifying market competition — particularly from Chinese manufacturers — as the primary factor eroding Samsung’s dominance.
Huawei is poised to maintain a strong foothold in the Chinese market and is projected to capture 34.3 percent of global foldable phone sales this year, placing it just behind Samsung.
Other Chinese brands are also expected to gain momentum. Honor’s share is forecast to rise from 6 percent to 9.1 percent, Motorola from 5.5 percent to 7.6 percent, and Xiaomi from 3 percent to 5.1 percent.
TrendForce noted that the entrance of Apple into the foldable category could reshape the competitive landscape. Apple is widely expected to debut its first foldable device in the second half of 2026, featuring a 5.5-inch external display and a 7.8-inch internal screen.
The long-rumored foldable iPhone, aimed at premium users, could serve as a catalyst for broader adoption of foldable technology, the report said.
reporter
Candice Kim
candicekim1121@ajupress.com
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