SEOUL, September 13 (AJP) - South Korean beauty creator management company Leferi signed a strategic partnership agreement with Philippine distributor Biocostech Philippines Corporation on September 5 to jointly develop K-beauty content and cosmetics distribution models, the company announced Friday.
Under the memorandum of understanding, the companies will establish "K-Beauty Selection Zones" in Philippine online and offline retail channels. Leferi will provide its proprietary big data system called "Leferi Selects Index" and creator intellectual property-based selection services to support Korean beauty brands entering the Philippine market.
Biocostech, which has operated K-beauty brands in the Philippines for over 20 years, will handle distribution and marketing through its retail network of more than 8,818 stores including Watsons, 7-Eleven and SM Department Store, as well as online platforms like Lazada and Shopee. The company sells millions of products annually in the Philippine market.
Leferi manages approximately 400 beauty and lifestyle influencers and has conducted four "Select Store" events in major Seoul retail areas including Seongsu-dong and Yeouido through July. The company plans to expand internationally with a Tokyo location scheduled for April 2026.
The partnership represents Leferi's first overseas application of its data-driven selection system as Korean beauty companies seek to expand beyond traditional export models into localized distribution approaches in Southeast Asian markets.
reporter
Candice Kim
candicekim1121@ajupress.com
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