Large-scale expo in Spain to promote Korean culture and products overseas

2025 Spain K-Expo Key Visual [Photo=Korea Creative Content Agency] — Courtesy of the Korea Creative Content Agency

SEOUL, September 17 (AJP) - Amid the resurgence of the Korean Wave, fueled by the global popularity of K-pop, a large-scale expo will be held in Spain next week to promote Korean culture and products overseas.

The expo comes in celebration of the 75th anniversary of diplomatic relations between the two countries will run for three days in Madrid from Sept. 28 to 30, featuring participation from various industries including music, gaming, food, cosmetics, and tourism.

It is the second of its kind, after the inaugural expo held in Toronto in August last year.

Hosted by the Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency, in cooperation with the Korea Tourism Organization and the Korea Agro-Fisheries & Food Trade Corporation, the expo will also provide business consultations for those interested in making inroads into the South Korean market.

Various programs including exhibitions, performances, and interactive events are expected to amuse participants and other visitors during the expo.

On the opening day, singer-songwriter Hong Isaac, known for several of his hit drama soundtracks, will perform on stage along with other singers including Ben and Cho Yu-ree. SIU, the creator of the country's largest portal Naver's hit webtoon series "Tower of God," will hold an autograph signing session for European fans.

Over 60 South Korean companies including 20 cosmetics retailers will participate and seek new business opportunities in Europe.

* This article, published by Aju Business Daily, was translated by AI and edited by AJP.

Yoon Ju-hye jujusun@ajunews.com