![GKL holds a meeting regarding the establishment of its AI team. [Photo=Grand Korea Leisure]](https://image.ajunews.com/content/image/2025/09/24/20250924081554604198.jpg)
SEOUL, September 24 (AJP) - Grand Korea Leisure, a casino operator known for its foreigner-only “Seven Luck” casinos, said on Tuesday it has established an “AI Innovation Team” to accelerate the gambling industry’s transition into artificial intelligence.
The company, led by Chief Executive Yoon Doo-hyun, framed the initiative as a shift from earlier digital upgrades — which largely focused on efficiency through conventional IT — toward higher-value services such as predictive analytics and personalized customer experiences.
The new unit will explore ways to tailor casino experiences for individual visitors, deploy AI-driven enterprise resource planning systems to anticipate demand, and pursue broader tourism innovations through partnerships between public and private sectors.
“Aligned with the government’s AI transformation policy, we aim to contribute to an innovative economy and become Asia’s top urban tourism platform company by 2035,” the company said in a release.
The move reflects GKL’s recent push to integrate new technologies into its operations. In 2023, the company introduced Seven Luck Plus, a blockchain-based service platform, followed by autonomous service robots in 2024. In August, it began developing a stablecoin-based payment and voucher system targeted at foreign tourists.
* This article, published by Aju Business Daily, was translated by AI and edited by AJP.
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