Pop-up stores for popular South Korean time-slip series set to open across Asia

By Choi Song-hee Posted : September 30, 2025, 14:53 Updated : September 30, 2025, 14:55
Photo by Studio Dragon
Courtesy of Studio Dragon
SEOUL, September 30 (AJP) - Following the huge success of cable channel tvN's period drama "Bon Appétit, Your Majesty," pop-up stores selling merchandise and other goods in three Asian countries are expected to keep captivating fans.

The drama's production company, Studio Dragon, said on Tuesday it will open pop-up stores in South Korea, Japan, and Taiwan, with the one in Seoul running from Thursday through next week.

In Japan, these stores will be available from Wednesday to Oct. 10 in Tokyo, before touring several Japanese cities including Fukuoka, Nagoya, and Osaka.

The drama's script featuring memorable lines and scenes will also be available for pre-order starting Thursday, along with photobooks and other merchandise.

"Thanks to the drama's overwhelming popularity, we've prepared a variety of merchandise including posters, postcards, stickers, embroidery, key rings, and utensils," said a Studio Dragon staffer, expressing hopes to delight fans.

The 12-part time-slip series, along with a special episode, which concluded early this week, topped Netflix's global chart for non-English TV shows for two consecutive weeks and remained in the global top 10 for five weeks, amassing 32.4 million views and 265.8 million viewing hours within a month, making it one of this year's top dramas.

* This article, published by Aju Business Daily, was translated by AI and edited by AJP.
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