SEOUL, October 30 (AJP) - LG Chem said Thursday that it has partnered with German optics maker ZEISS to supply advanced photopolymer film for use in next-generation holographic windshield displays in vehicles.
The holographic windshield display, or HWD, projects navigation and entertainment content directly onto the windshield, effectively turning it into a transparent screen.
Unlike traditional head-up displays, which show limited data in a small area, the holographic version provides a wider field of view and a more immersive experience, transforming the driver’s space into a dynamic digital interface.
ZEISS, renowned for its precision optics, plans to use LG Chem’s film to produce holographic optical elements for these displays, with an eye toward commercialization by 2029.
LG Chem said its siloxane-based photopolymer film simplifies the optical path while maintaining high brightness and enabling large-area applications. The material offers superior optical efficiency and thermal stability, supported by more than 150 patents.
The company added that the same technology could be applied beyond automobiles, including in augmented reality head-up displays, holographic cameras, public transportation systems, and even aerospace cockpits.
Stefan Hofer, a senior executive at ZEISS, said the partnership would allow the two companies to deliver “high-quality optical solutions” for the emerging holographic display market. LG Chem Vice Chairman Shin Hak-cheol described the collaboration as a strategic step toward “leading innovation in mobility displays.”
* This article, published by Aju Business Daily, was translated by AI and edited by AJP.
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