Hyundai Motor signs strategic partnership with UK AI startup

By Lee Seong-jin Posted : November 7, 2025, 09:50 Updated : November 7, 2025, 10:12
Chad Edwards, CEO of CuspAI, and Park Cheol, Hyundai Motor Group's New Business Strategy Director, pose after signing the partnership.
Chad Edwards, CEO of Britain's CuspAI, and Park Cheol, Hyundai Motor Group's New Business Strategy Director, after signing a strategic partnership/ Courtesy of Hyundai Motor Group


SEOUL, November 07 (AJP) - Hyundai Motor Group said on Friday that it has formed a strategic partnership with CuspAI, a British artificial intelligence startup, to accelerate the development of next-generation materials for mobility applications.

The agreement was signed on Nov. 6 at CuspAI’s headquarters in Cambridge, England, where researchers are pioneering the use of generative AI, deep learning, and molecular simulation to design new materials with specific performance characteristics.

Through the partnership, Hyundai said in a press release that it plans to apply CuspAI’s technology to improve the efficiency, durability, and safety of materials used in vehicles and future mobility platforms.

“Hyundai Motor is pursuing material innovation from multiple directions to advance future mobility,” said Park Cheol, the company’s director of new business strategy. “This partnership will help address scientific challenges that conventional approaches could not solve and secure next-generation materials to strengthen our competitiveness.”

Chad Edwards, chief executive of CuspAI, said the collaboration would unite AI research and large-scale manufacturing capabilities.

“Next-generation materials are the only path to a sustainable future,” he said. “Our partnership with Hyundai, a global leader in engineering and manufacturing, will accelerate the building of that future.”

* This article, published by Aju Business Daily, was translated by AI and edited by AJP.

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