![Samsung is participating as an official sponsor of the 11th Asian World Film Festival at the Culver Theater in Los Angeles until Nov. 20. [Photo: Samsung Electronics]](https://image.ajunews.com/content/image/2025/11/13/20251113081927808444.jpg)
SEOUL, November 13 (AJP) - Samsung Electronics said on Thursday that it is serving as an official sponsor of the 11th Asian World Film Festival in Los Angeles, using the event to highlight its Cinema LED Onyx screen.
The festival, which runs through Nov. 20 at the Culver Theater, features films from more than 30 Asian countries. Samsung’s Onyx screen — which uses self-emitting LED technology instead of a traditional projector — will be used for screenings throughout the week.
Samsung said its Onyx display delivers “deeper contrast and more vivid color” than conventional projection systems, offering audiences greater visual clarity and brightness in both 2D and 3D formats. The company first introduced the technology in 2017 at Lotte Cinema World Tower in Seoul, and it is now installed at six theaters across South Korea.
As part of the festival, Samsung will host a special session on Nov. 15 titled “Samsung Onyx: Redefining Cinema Experience,” exploring how LED cinema technology can enhance visual storytelling and audience immersion.
“We hope filmmakers and audiences at the festival experience the future of cinema through the unparalleled immersion of Samsung Onyx,” said Jung Hoon, vice president of Samsung’s Visual Display Business. “We will continue to collaborate for the advancement of the film industry.”
* This article, published by Aju Business Daily, was translated by AI and edited by AJP.
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