SEOUL, November 24 (AJP) - South Korean fashion platform Musinsa launched K-KONNECT this month, a dedicated category featuring K-pop and K-culture merchandise including fashion items, albums, and event tickets.
The service, which builds on Musinsa's limited-release platform "Musinsa Drop" launched in 2023 and "Musinsa Edition" brand collaborations from 2024, aims to connect Korean culture with global fans through exclusive products and offline pop-up stores.
K-KONNECT covers categories ranging from artist collaborations with fashion brands to album releases. The platform offers exclusive merchandise, photo cards and other special benefits available only through Musinsa, along with offline pop-up stores.
Recent launches include BLACKPINK character fashion items and a special edition lightstick customization kit on Nov 1, with pop-up stores in five locations including Seoul and Busan running through Nov 10.
Virtual boy group PLAVE's second single album "PLBBUU" released on Nov 11 through online and offline channels reached number one in popular product rankings. The offline pop-up drew long queues of fans waiting before opening.
"Collaboration cases are increasing across the content industry to strengthen trendy and hype images by partnering with fashion brands, and Musinsa with its strong young customer base is attracting attention as an optimal platform," a Musinsa official said, adding the company plans to expand artist and IP-based business collaborations through K-KONNECT.
reporter
Candice Kim
candicekim1121@ajupress.com
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