SEOUL, July 31 (AJP) - Korean fashion platform Musinsa signed a memorandum of understanding with the Seoul Regional Small and Medium Business Administration on Wednesday to support Seoul-based fashion brands' overseas expansion. The partnership aims to enhance export activities and provide practical support for small and medium-sized fashion companies seeking global market entry.
Under the agreement, Musinsa will leverage its platform operations experience and global network to identify promising Seoul-area fashion brands with growth potential. The company will create dedicated promotional sections on its global store platform and provide discount coupon promotions to increase international customer exposure to participating brands.
The collaboration will connect with the Seoul SMBA's existing "Legend 50+ Project," which focuses on strengthening global competitiveness of Seoul's fashion small and medium enterprises. Both organizations plan to develop synergies through coordinated support programs targeting regional fashion companies with export ambitions.
Starting in the second half of 2025, participating brands will receive mentoring programs and customized education services designed to strengthen brand management capabilities. Musinsa will also implement sales and marketing enhancement initiatives through its global store infrastructure to facilitate international market penetration.
Lee Byung-kwon, head of Seoul SMBA, said the partnership represents an exemplary case of combining Korea's leading fashion platform capabilities with government policy resources. The agreement comes amid heightened global interest in K-fashion, with both parties aiming to expand export opportunities for competitive Seoul fashion brands in international markets.
reporter
Candice Kim
candicekim1121@ajupress.com
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